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All Journal Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Journal Of Applied Multidisciplinary Studies (JAMS)
Aisha , Neila
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Religion Humanities Computer Science & IT Education Energy Social Sciences

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The Socialization and Assistance in the Creation of Business Identification Numbers for Micro, Small, and Medium Enterprises in the Vocational High School Environment Amalia, Fisy; Fadli , Ahmad; Ramayanti , Putri Noor; Aisha , Neila; Hidayatullah, Syarif; Tjiwidjaja, Halim; Sukardi, Sukardi; Noor , M. Arief; Saputra, Riyawan; Zulkarnain , Nizar; Khatimah, Husnul
Jurnal Pengabdian Masyarakat dan Penelitian Thawalib Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Thawalib
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/thame.v4i1.577

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia contribute 60% of regional income and absorb 97% of the workforce, yet many do not have a Business Identification Number (NIB). This activity aims to support government programs by improving capacity, access to capital, and business legality. The community service activity was conducted at the Market Day of SMK Nusantara, Ciputat, using the Participatory Action Research approach, involving 15 lecturers and students from STIE Ganesha. Results showed: 85% of participants were satisfied, but 40% faced difficulties using OSS, and 30% desired additional sessions. Participants' suggestions included follow-up programs, digital training, longer activity duration, and collaboration with financial institutions. Recommended follow-up includes continued assistance, digital literacy training, extended activity duration, and broader collaboration to strengthen the impact of the community service for business actors. 
SWOT Analysis for Enhancing the Competitiveness of STIE Ganesha South Tangerang as a Higher Education Institution Zainuddin , Zulkifli; Mulasih , Siti; Aisha , Neila; Ramayanti, Putri Noor
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): Mei 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This study addresses a critical gap in strategic management literature by focusing on private higher education competitiveness in Indonesia's evolving academic landscape. The research aims to analyze STIE Ganesha South Tangerang's strategic positioning and identify key factors influencing its competitive development. Utilizing a mixed-methods approach, the study incorporated in-depth interviews, documentation analysis, and questionnaires with 29 participants, following Miles & Huberman's analytical framework through IFAS, EFAS, and SWOT matrices. Empirical findings demonstrate the institution's strong competitive advantages in faculty expertise, accreditation status, and industry-aligned curricula, while revealing significant challenges in marketing effectiveness and infrastructure development. External analysis identified digital transformation and governmental policies as pivotal opportunities, alongside intensifying competition and regulatory changes as major threats. The study's implications suggest implementing aggressive growth strategies emphasizing human capital development, digital integration, and strategic industry partnerships to enhance institutional positioning. These findings provide a actionable framework for private higher education institutions seeking to navigate competitive challenges while maintaining educational quality and market relevance
Co-Authors Fadli , Ahmad Fisy Amalia Halim Tjiwidjaja Husnul Khatimah Mulasih , Siti Noor , M. Arief Ramayanti , Putri Noor Ramayanti, Putri Noor RR. Ella Evrita Hestiandari Saputra, Riyawan Sukardi Sukardi Zainuddin, Zulkifli Zulkarnain, Nizar