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All Journal Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Society: Jurnal Pengabdian Masyarakat
Kurniawan, Twojar Shahirul
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Algoritma Apriori Tentang Pengaruh Penggunaan Teknologi Informasi Terhadap Pemilihan Berkuliah di STMIK AMIKOM Surakarta Nugraha, Febrianta Surya; Hariyanto, Yudhi; Syah, Bagus Maulana; Kurniawan, Twojar Shahirul; Lashwaty, Nina Dewi
Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Vol 11 No 1 (2025): Journal CERITA : Creative Education of Research in Information Technology and Ar
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/cerita.v11i1.3048

Abstract

Beberapa bentuk promosi dilakukan oleh perguruan tinggi swasta untuk menarik minat calon mahasiswa baru. Berkembangnya media sosial juga turut digunakan sebagai salah satu cara untuk berpromosi. Akan tetapi, penggunaan media sosial masih sulit untuk dilihat dampaknya dalam menarik minat calon mahasiswa. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan teknologi informasi terhadap minat penentuan pemilihan mendaftar di STMIK AMIKOM Surakarta. Data yang digunakan adalah data kuesioner pendapat mahasiswa yang telah bergabung yang berkaitan dengan penggunaan teknologi informasi oleh STMIK AMIKOM Surakarta dalam hal promosi. Media sosial yang digunakan pada data penelitian adalah Facebook dan Instagram, pesan instan WhatsApp, dan Website resmi institusi. Pendekatan data mining yang dilakukan adalah berbasis asosiasi-kalsifikasi, yaitu menggunakan pendekatan asosiasi untuk menentukan kelas tertentu dan algoritma yang digunakan adalah apriori. Beberapa hasil dari penelitian ini antara lain Website dan Facebook menjadi tempat penyebaran informasi yang berpengaruh pada keyakinan memilih berkuliah di STMIK AMIKOM Surakarta dan Interaksi menjawab pertanyaan dan tampilan pada Instagram dan Facebook apabila ditingkatkan akan memiliki potensi untuk meningkatkan minat dan keyakinan memilih berkuliah di STMIK AMIKOM Surakarta.
Branding and Digital Marketing Strategy to Increase the Potential of Janti Park Tourism Object Klaten Regency Aziz, Riyan Abdul; Turmudi, Hadis; Widiati, Ina Sholihah; Lashwaty, Nina Dewi; Kurniawan, Twojar Shahirul; Daffa, Muhammad
Society : Jurnal Pengabdian Masyarakat Vol 4, No 2 (2025): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i2.512

Abstract

The tourism sector is one sector that can have a major economic impact on every village community. One of the villages that uses the tourism sector to revive its village economy is Janti Village with one of its leading tourist attractions, Janti Park. The main challenge for the Janti Park tourist attraction is the branding and digital marketing process which is less than optimal, resulting in less than optimal number of visitors. The community service team solved the partner's problem in three main stages: the branding stage, the training stage, and the mentoring stage. The branding stage produces logos, print designs, and merchandise. The training stage partners gain expertise in photography, videography, promotional content creation, application of SEO techniques, and optimization of paid advertising. The mentoring stage produces content for each social media increasing to 32 content, the number of content views on Instagram increases above 3000 views, and the number of content views on TikTok increases above 5000 views.
Branding and Digital Marketing Strategy to Increase the Potential of Janti Park Tourism Object Klaten Regency Aziz, Riyan Abdul; Turmudi, Hadis; Widiati, Ina Sholihah; Lashwaty, Nina Dewi; Kurniawan, Twojar Shahirul; Daffa, Muhammad
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i2.512

Abstract

The tourism sector is one sector that can have a major economic impact on every village community. One of the villages that uses the tourism sector to revive its village economy is Janti Village with one of its leading tourist attractions, Janti Park. The main challenge for the Janti Park tourist attraction is the branding and digital marketing process which is less than optimal, resulting in less than optimal number of visitors. The community service team solved the partner's problem in three main stages: the branding stage, the training stage, and the mentoring stage. The branding stage produces logos, print designs, and merchandise. The training stage partners gain expertise in photography, videography, promotional content creation, application of SEO techniques, and optimization of paid advertising. The mentoring stage produces content for each social media increasing to 32 content, the number of content views on Instagram increases above 3000 views, and the number of content views on TikTok increases above 5000 views.
Co-Authors Aziz, Riyan Abdul Daffa, Muhammad Febrianta Surya Nugraha Hadis Turmudi Hariyanto, Yudhi Ina Sholihah Widiati, Ina Sholihah Lashwaty, Nina Dewi Syah, Bagus Maulana