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p-Index From 2021 - 2026
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All Journal Celt: A Journal of Culture, English Language Teaching & Literature Assyarikah: Journal Of Islamic Economic Business
Wahyuni, Ummy
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Students' Needs Analysis: Teaching Palembang Local Culture Procedure Text with Android for Hospitality Industry Program Wahyuni, Ummy; Eryansyah, Eryansyah; Inderawati, Rita
Celt: A Journal of Culture, English Language Teaching & Literature Vol 22, No 1: June 2022, Nationally Accredited
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/celt.v22i1.4082

Abstract

The globalization period is characterized by rapid advances in research, especially in the field of technology. Learning in social contexts and virtual learning must be taken into account to keep up with the needs of the industry era 4.0. With the help of SMK students and teachers, this study attempts to find out the students' needs in Procedure text reading material based on local culture in Palembang. The writer utilized a questionnaire and an interview to gather information. Statistics and qualitative analysis of the data were conducted. The need revealed that: 1) English was required for the students to help them in their future careers, and 2) English language proficiency of the students was still at the preliminary level, 3) the students' interest in reading was low, 4) the topic related to general knowledge was relevant, 5) The local culture of Palembang was crucial as a topic in reading comprehension, 6) The type of texts needed was procedure text, 7) Palembang local culture reading materials were not readily accessible. 8) The purpose of including Palembang culture in reading materials for students was to increase their knowledge of Palembang local cultures and improve their English proficiency in reading skills, especially in comprehension of the text. 9) The Palembang local culture aspect that the students needed was traditional foods, 10) An Android application was required to help the teaching and learning process. DIt was also required to create procedural text reading materials for supplementary with Palembang local culture using an Android application, which complemented the students' English proficiency. The application may benefit their future careers.
The Effect of Digital Marketing Literacy and Digital Marketing Strategy on Customer Satisfaction and Its Implications for Customer Loyalty. Fathorrahman, Fathorrahman; Wahyuni, Ummy; Zainurrafiqi, Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol 6, No 2 (2025): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v6i2.2312

Abstract

This study aims to analyze the influence of digital marketing literacy and strategies on beauty products in Pamekasan Regency. The sample used in this study involved 190 beauty product consumers. A quantitative approach was applied using the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. This study found that digital marketing literacy and digital marketing strategies have a positive and significant influence on consumer satisfaction and loyalty. Furthermore, consumer satisfaction has also been shown to increase their loyalty. These findings enrich the digital marketing literature by highlighting the important role of effective literacy and strategies in building consumer satisfaction and loyalty. Practically, these results can serve as a foundation for designing more effective digital marketing strategies and provide guidance for companies in the beauty industry to strengthen relationships with consumers through more optimal digital marketing.
The Role of Digital Leadership in Transformation and Employee Creativity: A Case Study at PT. Ong Convection Pamekasan Wahyuni, Ummy; Fathorrahman, Fathorrahman; Zainurrafiqi, Zainurrafiqi
Assyarikah: Journal of Islamic Economic Business Vol 6, No 2 (2025): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v6i2.2311

Abstract

This study aims to examine the influence of Digital Leadership on employee performance at PT. Ong Konveksi Pamekasan, by considering the mediating role of Digital Transformation and Employee Creativity. The sample used in this study involved 90 employees of PT. Ong Konveksi Pamekasan. A quantitative approach was applied with a data collection method using a questionnaire, and the analysis tool used was WarpPLS. The results of the study indicate that Digital Leadership has a significant effect on Digital Transformation, Employee Creativity, and Employee Performance. Digital Transformation and Employee Creativity are also proven to improve Employee Performance. This study contributes to the literature on the role of Digital Leadership in improving employee performance through digital transformation and creativity, as well as providing practical insights for companies in implementing effective digital leadership strategies
Co-Authors ERYANSYAH, ERYANSYAH Fathorrahman Fathorrahman, Fathorrahman Rita Inderawati Zainurrafiqi Zainurrafiqi