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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Manajemen dan Kewirausahaan
Susilabudi, Kushardanta
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO (STUDI KASUS PADA MAHASISWA STIM BUDI BAKTI) Susilabudi, Kushardanta; Haryati, Tety
JURNAL ILMIAH MANAJEMEN DAN KEWIRAUSAHAAN Vol. 1 No. 1 (2021): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen (STIM) Budi Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71277/q4zbsy88

Abstract

Penelitian ini bertujuan untuk mengetahui: 1. Pengaruh Kualitas Produk terhadap Keputusan Pembelian Smartphone Oppo pada mahasiswa STIM Budi Bakti; 2. Pengaruh Promosi terhadap Keputusan Pembelian Smartphone Oppo pada mahasiswa STIM Budi Bakti; 3. Pengaruh Kualitas Produk dan Promosi secara bersama-sama terhadap Keputusan Pembelian Smartphone Oppo pada mahasiswa STIM Budi Bakti. Jenis penelitian ini adalah penelitian kuantitatif. Sampel pada penelitian ini adalah mahasiswa STIM Budi Bakti. Sampel pada penelitian ini adalah sebagian mahasiswa STIM Budi Bakti yang berjumlah 90 responden. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner. Teknik analisis data menggunakan Regresi Linier Sederhana dan Regresi Linier Berganda. Hasil penelitian Kualitas Poduk terhadap Keputusan Pembelian diketahui mempunyai pengaruh sebesar 60,7%. sedangkan untuk hasil penelitian Promosi terhadap Keputusan Pembelian diketahui mempunyai pengaruh sebesar 57,9%. Untuk hasil penelitian Kualitas produk dan Promosi terhadap Keputusan Pembelian diketahui mempunyai pengaruh sebesar 62,6%. Dari penelitian ini menunjukkan bahwa ada pengaruh Kualitas Produk dan Promosi terhadap Kepuasan Konsumen smartphone Oppo pada Mahasiswa STIM Budi Bakti.
The Influence of Work Environment and Compensation on Employee Job Satisfaction at Al Syukro Universal Ciputat Guslina, Indri; Syamsudin, Syamsudin; Susilabudi, Kushardanta
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2930

Abstract

This study aims to determine how much influence the work environment and compensation have on employee job satisfaction at Al Syukro Universal Islamic College Ciputat. This study was conducted at Al Syukro Universal Ciputat. This study uses a quantitative approach. The sampling technique, namely the random sampling method in this study is a technique for determining samples from the population carried out randomly without considering the strata in the population. The data collection technique uses observation in the form of a questionnaire. The data processing techniques used in this study are validity tests, reliability tests, multiple linear regression tests, determination coefficients, and simultaneous tests. The variables of the work environment (X1), compensation (X2), job satisfaction (Y), the results of the validity test have a CITC value greater than 0.30. The results of the study are a significant level of P-value (0.000) <0.05, which means that there is an influence between the work environment and job satisfaction, which is 61.2%. Meanwhile, compensation for job satisfaction also has an influence of 46.5%, which means that there is an influence between the work environment and compensation, namely 66.8%, while the remaining 33.2% is influenced by other variables that were not examined in this study.
Co-Authors Guslina, Indri Haryati, Tety Syamsudin Syamsudin