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All Journal Etihad: Journal of Islamic Banking and Finance Priviet Social Sciences Journal
Arlinda, Mutiara
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Customer Engagement in Enhancing Customer Loyalty: Empirical Evidence Non-Muslim Customers of Bank Syariah Indonesia (BSI) KCP Tomoni Yusuf, Hardianti; Ginanjar, Muh.; Arlinda, Mutiara
Etihad: Journal of Islamic Banking and Finance Vol. 5 No. 1 (2025)
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/etihad.v5i1.10427

Abstract

Introduction: One of the strategies implemented to engage customers is the application of the customer engagement concept. The purpose of this research is to analyze the customer engagement strategy's impact on the loyalty of non-Muslim customers at Bank Syariah Indonesia (BSI) KCP Tomoni. Research Methods: The research method employed in this study is qualitative research from a phenomenological perspective. The findings derived from in-depth interviews will then be analyzed using the Interpretative Phenomenological Analysis (IPA) method.  Results: The implementation of customer engagement with the indicators of cognitive attachment, attitudinal attachment, and behavioral attachment can foster a sense of loyalty among non-Muslim customers towards BSI KCP Tomoni. Conclusion: The customer engagement strategy at BSI KCP Tomoni effectively enhances non-Muslim customer loyalty through cognitive, attitudinal, and behavioral dimensions. This study underscores the importance of inclusive and customer-centered approaches in Islamic banking to sustain loyalty across diverse segments.
The strategic role of women in economic growth through the lens of islamic economics in Indonesia Umar, Umar; Dewi, Evi Retno Cristiyan; Jasnur, Avrilia; Arlinda, Mutiara
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i10.699

Abstract

This study aims to analyze the strategic role of women as pillars of economic growth within the framework of the Islamic economy in Indonesia. A mixed-method approach was employed that combined quantitative and qualitative techniques. The quantitative method utilized Structural Equation Modeling (SEM) to measure the influence of women's variables on economic growth. Meanwhile, the qualitative approach adopted a literature review to analyze the structure of the Islamic economic framework in Indonesia. The results indicate that the Gender Development Index (GDI) significantly mediates and strengthens the influence of women-related indicators on economic growth. Women's education emerged as the most dominant factor, both directly and indirectly, followed by women's income. Meanwhile, female labor force participation and professional engagement exerted significant indirect effects on the GDI. These findings underscore the importance of inclusive gender-based development policies to support Indonesia’s sustainable economic growth. Furthermore, the analysis reveals that women’s involvement in economic sectors—particularly in the halal industry, Islamic microfinance, and the management of Islamic social funds such as zakat and waqf—has a significant impact on equitable and sustainable economic development. The Islamic economy provides a holistic value framework for empowering women as economic actors and agents of social transformation who maintain a balance between spiritual values and material progress. This study recommends the formulation of gender-inclusive Islamic macroeconomic policies and the enhancement of Islamic financial literacy and access for women. Thus, women’s empowerment in the Islamic economy is not merely a matter of equality but a strategic foundation for achieving just and sustainable national economic growth
Co-Authors Dewi, Evi Retno Cristiyan Ginanjar, Muh. Jasnur, Avrilia Umar Umar Yusuf, Hardianti