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All Journal Jurnal Ekonomi dan Manajemen Jurnal Ar Ro'is Mandalika (Armada)
Safitri, Fikta Novia Ayu
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Religion Education Languange, Linguistic, Communication & Media Mathematics

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EFFECT WORD OF MOUTH, SERVICESCAPE, AND SERVICE QUALITY AND CONVENIENCE ON LOYALTY THROUGH TRUST AND PERCEIVED VALUE Safitri, Fikta Novia Ayu; Sudirman, Hudyah Astuti; Satryawati, Satryawati; Anggraeni S., Fauziah Lily
Jurnal Ekonomi dan Manajemen Vol 17 No 2 (2024): Jurnal Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Kalimantan Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30650/jem.v11i1.3997

Abstract

This study aims to analyze the influence of word of mouth, servicescape, service quality, and convenience towards Loyalty through Trust and Perceived Value for Happy Puppy Karaoke visitors in Samarinda. This study used a quantitative approach using path analysis which was processed with SPSS Statistic 23 software and Structural Equation Modeling (SEM) with IBM AMOS 23 software. The sample used in this study consisted of 162 samples taken from Happy Puppy Karaoke visitors in Samarinda City. In this study, instrument tests were carried out which consisted of validity and reliability tests, assumption tests using estimation tests, and structural model fit tests. Based on the structural model, it can be proven that Word of Mouth has no significant effect on Trust. Servicescape and Service Quality and Convenience have a significant effect on Trust. Word of Mouth, Servicescape, and Service Quality and Convenience significantly affect Perceived Value. Word of Mouth, Servicescape, and Service Quality and Convenience have no significant effect on Loyalty. Trust has no significant effect on Loyalty. Perceived Value has a significant effect on Loyalty for Happy Puppy Karaoke visitors in Samarinda.
The Role of Visual Brand Identity Consistency in Enhancing Brand Recall and Consumer Preference Safitri, Fikta Novia Ayu; Sriyanto, Agus
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i2.5019

Abstract

This study explores the role of visual brand identity consistency in enhancing brand recall and consumer preference. Through a qualitative literature review, this research synthesizes existing studies that examine the impact of consistent visual brand elements, such as logos, colors, typography, and design styles, on consumer perceptions and brand recognition. The review highlights the importance of visual consistency in creating a strong, memorable brand presence in a competitive marketplace. Consistent visual branding not only facilitates easier brand recognition but also strengthens emotional connections with consumers, thereby influencing their preferences and purchase decisions. The study also discusses the psychological mechanisms behind brand recall, emphasizing how familiarity and repeated exposure to consistent visual elements can lead to higher levels of brand awareness and trust. However, the research identifies challenges for brands in maintaining visual consistency across multiple platforms and touchpoints, particularly in an era of digital transformation and dynamic consumer behaviors. Additionally, the review examines the role of cultural context and market segmentation in determining the effectiveness of visual brand identity strategies. This paper provides valuable insights for marketers and brand managers seeking to optimize their visual branding strategies to enhance consumer recall and preference. By emphasizing the need for alignment between visual identity and brand values, the study contributes to the broader understanding of how visual branding affects consumer behavior in today’s competitive market.
Co-Authors Agus Sriyanto Anggraeni S., Fauziah Lily Hudyah Astuti Sudirman Satryawati, Satryawati