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All Journal IKRA-ITH ABDIMAS JUrnal Riset Ilmu Pendidikan
Agustina, Emilia
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Computer Science & IT Education Languange, Linguistic, Communication & Media Other

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Development of Contextual-Based Human, Place and Environment Modules for MTs Grade VII Students Agustina, Emilia
Jurnal Riset Ilmu Pendidikan Vol. 4 No. 4 (2024): Jurnal Riset Ilmu Pendidikan
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/jrip.v4i4.929

Abstract

This study aims to develop a contextual-based learning module on "Humans, Places, and Environment" for seventh-grade MTs students. The development of this module is based on a contextual learning approach that links the material to students' daily lives to enhance their understanding and critical thinking skills. The research method used is research and development (R&D) with the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. The effectiveness test was conducted through expert validation and student trials using descriptive analysis and the N-gain test. The results showed that the module achieved a high level of effectiveness, with a significant improvement in students' understanding based on the N-gain test. The module was also deemed suitable for use in the learning process based on validation from subject matter, design, and language experts. Thus, the development of this contextual-based module can serve as an effective alternative teaching material that supports students' independent learning.
Pendampingan Kelompok Karyawan Penginapan Kecamatan Anyar Banten dalam Mengelola Hubungan dengan Pelanggan Lintas Generasi Kartika, Dewi Gita; Djamhur, Ina Gandawati; Agustina, Emilia
IKRA-ITH ABDIMAS Vol. 9 No. 2 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Program Pengabdian kepada Masyarakat (PKM) ini dilaksanakan di Kecamatan Anyar, Banten, dengan tujuan meningkatkan kapasitas karyawan penginapan dalam mengelola hubungan dengan pelanggan lintas generasi. Permasalahan utama mitra mencakup kurangnya pemahaman terhadap karakteristik pelanggan dari generasi Baby Boomers, X, Y (Millennials), dan Z, keterbatasan penerapan Customer Relationship Management (CRM), serta minimnya pemanfaatan teknologi digital untuk membaca tren pasar dan mengelola umpan balik pelanggan. Program pendampingan dilaksanakan melalui tiga pendekatan, yaitu workshop tentang pelanggan lintas generasi, pelatihan dan implementasi CRM, serta pendampingan digitalisasi layanan. Metode yang digunakan meliputi sosialisasi, pelatihan, simulasi, dan evaluasi pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada pemahaman peserta, dengan rata-rata nilai post-test naik sebesar 50,8% dibandingkan pre-test. Peserta mampu merancang kolom evaluasi feedback pelanggan, mengoperasikan sistem CRM sederhana, serta memanfaatkan dashboard analitik media sosial untuk menyusun strategi layanan dan pemasaran berbasis data. Secara keseluruhan, program ini berhasil meningkatkan keterampilan komunikasi, responsivitas layanan, serta kemampuan adaptasi karyawan dalam menghadapi pelanggan dari berbagai generasi.
Co-Authors Dewi Gita Kartika Ina Gandawati Djamhur