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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business
Tadampali, Muh. Andi Caezar To
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Humanities Economics, Econometrics & Finance Social Sciences

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THE The Influence Of Economic Literacy, Socioeconomic Status Of Parents And Self-Control On Behavior Student Consumption With Lifestyle As A Mediating Variable (On Students Of The Faculty Of Economics, Makassar State University Rijal, Syamsu; Tadampali, Muh. Andi Caezar To; Nurhaediani, Nurhaediani; Ampa, Andi Tenri; Tahir, Muhammad Ilyas Thamrin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 6 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (2024)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2760

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
THE The Influence Of Economic Literacy, Socioeconomic Status Of Parents And Self-Control On Behavior Student Consumption With Lifestyle As A Mediating Variable (On Students Of The Faculty Of Economics, Makassar State University Rijal, Syamsu; Tadampali, Muh. Andi Caezar To; Nurhaediani, Nurhaediani; Ampa, Andi Tenri; Tahir, Muhammad Ilyas Thamrin
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i6.2760

Abstract

This study aims to determine the Influence of Product Quality, Price, and Brand Identity on Customer Loyalty both directly and indirectly through Customer Purchase Decision as a Product Intervening Variable The analysis method used (Structural Equation Modelling-Partial Equation Modelling) SEM-PLS using SmartPLS 4.0 software.The methodology used is a quantitative approach with data collection through questionnaire surveys distributed to t PT Dinamika Utama Pangan. The results show that product quality has a negative but significant effect on customer loyalty (-0.097), while price also shows a significant negative effect (-0.055). In contrast, brand identity has a significant positive effect on customer loyalty (0.290). Purchasing decisions proved to be an important factor that had a significant positive effect on customer loyalty (0.319).The relationship between product quality and purchase decision shows a significant positive effect (0.712), while price has a negative effect (-0.025) and brand identity has a significant positive effect (0.149). Mediation analysis shows that purchasing decisions significantly mediate the effect of product quality on customer loyalty (0.017), but are not significant in mediating the effect of price (0.077) or brand identity (0.713) on customer loyalty.
Co-Authors Andi Tenri Ampa Muhammad Ilyas Thamrin Tahir Nurhaediani, Nurhaediani Syamsu Rijal