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All Journal Batara Wisnu : Indonesian Journal of Community Services Frasa: English Education and Literature Journal
Oktaviani, Sintia
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PENDAMPINGAN PEMASARAN DIGITAL MARKETING BAGI KELOMPOK PKK DESA GEBANGANOM Risqi, Saiful; Oktaviani, Sintia; Huda, Dani Miftahul; Hisyam, Fawaz Nur; Sugiharto, Prasetyawan Aji; Santoso, Yan Imam; Najib, Muhammad Reza Ainun
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.357

Abstract

Digital Marketing Assistance for the Gebanganom Village PKK Group aims to increase the economic potential of group members through the use of digital technology. With the increasing public need for products and services that can be easily accessed, this training is expected to help PKK members who number 25 people, the majority of whom are women, in optimizing their businesses. Although there have been several members who run independent businesses, the lack of knowledge and skills in digital marketing is the main challenge. The program includes training and mentoring in digital marketing strategies, including the use of social media and e-commerce platforms, to expand consumer networks and increase product sales. The results of the training showed that participants gained a better understanding of branding and digital marketing, as well as being able to plan products that fit market needs. Through collaboration between various parties, it is hoped that the Gebanganom Village PKK group can contribute to improving the overall village economy and improving the welfare of the local community
THE IMPLEMENTATION OF EXPEDITIONARY LEARNING INTEGRATED WITH MULTIPLE INTELLIGENCES AND LOCAL WISDOM Reza Ainun Najib, Muhammad; Imam Santoso, Yan; Giri Aditama, Madya; Risqi, Saiful; Oktaviani, Sintia
FRASA: ENGLISH EDUCATION AND LITERATURE JOURNAL Vol. 7 No. 1 (2026): Vol7 No.1 March 2026
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frasa.v7i1.5595

Abstract

Conventional cognition-oriented learning models are considered less able to respond to the demands of 21st century learning, so a more holistic, contextual, and student-centered approach is needed. This study aims to explore teachers' experience in implementing the Expeditionary Learning model integrated with Multiple Intelligences and local wisdom in English language learning in high schools and vocational schools in Batang Regency. Using a phenomenological qualitative approach, data were collected through observation, questionnaires, interviews, documentation, and FGD of 25 teachers who were selected purposively. The results showed that the mapping of multiple intelligences identified the dominance of kinesthetic, visual-spatial, and linguistic intelligence, which teachers then translated into various expedition projects such as industrial expeditions and local product (UMKM) promotion (48%), folklore dramas and traditional games (36%), and tourism promotions (16%). This authentic experiential learning has been shown to increase students' motivation, creativity, participation, and English language competence while strengthening their cultural identity. The research concludes that the integration of EL–MI–local wisdom is an effective pedagogical approach to creating relevant, humanistic, and contextual learning, and recommends further exploration in more diverse school contexts to broaden the generalization of findings.
Co-Authors Aditama, Madya Giri Hisyam, Fawaz Nur Huda, Dani Miftahul Imam Santoso, Yan Muhammad Reza Ainun Najib Prasetyawan Aji Sugiharto Reza Ainun Najib, Muhammad Risqi, Saiful Yan Imam Santoso