Batara Wisnu : Indonesian Journal of Community Services
Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025

PENDAMPINGAN PEMASARAN DIGITAL MARKETING BAGI KELOMPOK PKK DESA GEBANGANOM

Risqi, Saiful (Unknown)
Oktaviani, Sintia (Unknown)
Huda, Dani Miftahul (Unknown)
Hisyam, Fawaz Nur (Unknown)
Sugiharto, Prasetyawan Aji (Unknown)
Santoso, Yan Imam (Unknown)
Najib, Muhammad Reza Ainun (Unknown)



Article Info

Publish Date
02 Feb 2025

Abstract

Digital Marketing Assistance for the Gebanganom Village PKK Group aims to increase the economic potential of group members through the use of digital technology. With the increasing public need for products and services that can be easily accessed, this training is expected to help PKK members who number 25 people, the majority of whom are women, in optimizing their businesses. Although there have been several members who run independent businesses, the lack of knowledge and skills in digital marketing is the main challenge. The program includes training and mentoring in digital marketing strategies, including the use of social media and e-commerce platforms, to expand consumer networks and increase product sales. The results of the training showed that participants gained a better understanding of branding and digital marketing, as well as being able to plan products that fit market needs. Through collaboration between various parties, it is hoped that the Gebanganom Village PKK group can contribute to improving the overall village economy and improving the welfare of the local community

Copyrights © 2025






Journal Info

Abbrev

home

Publisher

Subject

Education

Description

This journal publishes articles on community service and empowerment results that are problem-solving, comprehensive, meaningful, and sustainable, with clear goals. Various community service and empowerment activities must have novelty (have innovation and creativity), so that they do not just ...