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All Journal Jurnal Manajemen Riset Inovasi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen
Intan Dinilah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Laporan Studi Kelayakan Bisnis Pada DMNT Sportwear Agus Sutardi; Cindy Oktavia Septiani; Ena Srilusyana; Intan Dinilah; Tarisa Rahmawati; Tika Kartika Rahman
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 1 (2024): Maret : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i1.796

Abstract

A business feasibility study is a planned activity carried out to study in more depth about a business to be run, the effort will ultimately provide a conclusion about whether or not a business is feasible to run. DMNT Sportwear is the object of research, based on sports fashion production activities that are widely scattered in the market, making the author interested in researching and testing the feasibility of this business. The purpose of this research is to find out whether the DMNT Sportwear business is feasible to continue or not. The research method used is descriptive qualitative. In this study it was found that DMNT Sportwear's daily sales reached 1,500 pcs with a monthly turnover of 1 billion rupiah. Therefore it is concluded that the DMNT Sportwear business is worth continuing.
Pemanfaatan Media Sosial Sebagai Alat Untuk Membangun Jaringan Bisnis Dalam Bisnis Dropship: Studi Kasus Pada Mumu Hijab Resya Dwi Marselina; Intan Dinilah; Meira Purnama Rizki; Sarah Khoirunnisa; Siskia Nur Aini Putri
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2464

Abstract

This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.
Co-Authors Agus Sutardi Cindy Oktavia Septiani Ena Srilusyana Meira Purnama Rizki Resya Dwi Marselina Sarah Khoirunnisa Siskia Nur Aini Putri Tarisa Rahmawati Tika Kartika Rahman