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All Journal Jurnal Manajemen Riset Inovasi
Meira Purnama Rizki
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Decision Sciences, Operations Research & Management

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Pemanfaatan Media Sosial Sebagai Alat Untuk Membangun Jaringan Bisnis Dalam Bisnis Dropship: Studi Kasus Pada Mumu Hijab Resya Dwi Marselina; Intan Dinilah; Meira Purnama Rizki; Sarah Khoirunnisa; Siskia Nur Aini Putri
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2464

Abstract

This article or paper aims to determine “the use of social media as a tool for building business networks in the dropship business”. The problem focuses on the use of social media in building business networks. The data collected was obtained based on qualitative observation and analysis, namely interviews with sources directly. This study concludes that the use of social media platforms, especially facebook, can be a means for Mumu Hijab to build a business network, this is proven by the spread of resellers reaching 40 people. Not only that, in building a business network, Mumu Hijab is also active in utilizing WhatsApp, where WhatsApp is a good communication medium for building business networks with Mumu Hijab resellers and also with consumers.
Analisis Kelayakan Bisnis Pada UMKM Mie Ngonah Agus Sutardi; Ajeng Reni Razmayanti; Meira Purnama Rizki; Rizky Syaifullah; Shapdani Anggara Priyadi; Yumita Sari Dianti
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2531

Abstract

This article or writing aims to find out "business feasibility analysis for Ngonah Noodle". The problem focuses on various aspects in measuring how feasible this ngonah noodle business is to be implemented. As is known, the city of Bandung is a city that has the nickname "culinary paradise". This is what underlies the habits of its people who really like culinary delights. The large number of MSMEs in the city of Bandung, especially in the food sector, makes the city of Bandung a destination for people outside the city for culinary delights. One of the culinary delights that is currently popular and sought after by many people is spicy noodles. Ngonah Mie UMK is an UMK that makes and innovates products from spicy noodles. This MSME not only produces processed spicy noodles but also various other types of food or snacks such as aci meatballs and dumplings. Ngonah Noodles UMKM has a good structure and system in all aspects that support its business. Even though it was founded not long ago, this ngonah noodle business is actually able to compete with competitors who sell similar products.
Co-Authors Agus Sutardi Ajeng Reni Razmayanti Intan Dinilah Resya Dwi Marselina Rizky Syaifullah Sarah Khoirunnisa Shapdani Anggara Priyadi Siskia Nur Aini Putri Yumita Sari Dianti