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All Journal Wanastra : Jurnal Bahasa dan Sastra
Jenetha, Fatikha Putri
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Education Languange, Linguistic, Communication & Media

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Asian Culture in Positive Politeness: BTS Kim Namjoon on Zach Sang Show YouTube Channel Jenetha, Fatikha Putri; Firdaus, Dadan; Ruminda, Ruminda
Wanastra: Jurnal Bahasa dan Sastra Vol 17, No 1 (2025): March 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/wanastra.v17i1.25020

Abstract

This study suggests using positive politeness strategies, as seen through the speech of BTS Kim Namjoon. It also seeks to identify Asian cultural habits in communication-based on Namjoon's Asian background. This research also uses a descriptive qualitative approach based on the transcript of the YouTube video. Based on this research, it can be seen that Brown and Levinson's (1987) theory is used as the leading theory of the analysis. The supporting theory of this research comes from Samovar et al. (2013), who suggest the habits of Asians when communicating. This research shows that BTS Kim Namjoon often uses positive politeness in the strategies of "exaggeration" and "include both S and H in the activity."  This research consist spositive politeness strategies used by BTS’ Kim Namjoon to uphold the social relationship and maintain the social interactions between the individuals.
Co-Authors Firdaus, Dadan Ruminda Ruminda