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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
Sugiono, Burhan Prakoso
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Computer Science & IT Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Predicting Impulsive Buying Influenced by Hedonic Motivation and Socialization Motivation Sugiono, Burhan Prakoso; Yuliana, Lingga; Larasati, Nike; Febrian, Wenny Desty
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.24879

Abstract

The purpose of this study is to determine how socialization and hedonic motivation affect impulsive purchasing. The sampling method is called purposeful sampling. One hundred respondents, ages twelve to fourteen, participated in the survey. Partial Least Squares is one of the data analysis techniques used in this study's quantitative approach. As a data analysis tool, SmartPLS version 4 is used to process data. Primary data from Google Forms used to distribute questionnaires is used in the data source. The study's findings suggest that impulsive purchasing is influenced by hedonic motivation. The second hypothesis, however, demonstrates that impulsive purchasing is unaffected by socialization motivation. According to the management implications of this study, businesses who provide goods and services to teenagers should think about the advantages, quality, and selling price. Teenagers are a tech-savvy generation, thus all decisions are based on user feedback and considerations. If the selling price is too expensive for the teenagers, they will abandon their plan to purchase
Co-Authors Febrian, Wenny Desty Larasati, Nike Lingga Yuliana