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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Bisnis dan Manajemen Widya Cipta : Jurnal Sekretari dan Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Mitra Manajemen JRB-Jurnal Riset Bisnis Efektor JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Terapan Dinasti International Journal of Education Management and Social Science JMK Jurnal Manajemen dan Kewirausahaan Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Cahaya Mandalika Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Jurnal Abdi Masyarakat Multidisiplin Jurnal Bangun Abdimas Jurnal Manajemen dan Bisnis Madani Manajemen Kreatif Jurnal Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Keuangan dan Bisnis Jurnal Pengabdian Bersama Masyarakat Indonesia Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan Hubungan Masyarakat Riwayat: Educational Journal of History and Humanities Mutiara: Jurnal Penelitian dan Karya Ilmiah Master Manajemen SUBSERVE: Community Service and Empowerment Journal Jurnal Pengabdian Masyarakat Nasional Ekobisman : Jurnal Ekonomi Bisnis Manajemen Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Semesta Ilmu Manajemen dan Ekonomi Jurnal Pengabdian Cendekia Epsilon : Journal of Management (EJoM)
Lingga Yuliana
Universitas Paramadina
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ANALISIS MANAJEMEN PERUBAHAN TERHADAP KINERJA ORGANISASI PADA PT SOLUSI BANGUN INDONESIA TBK Lingga Yuliana; Ida Trigani; Wulan Aditya Putri
Jurnal Bisnis Terapan Vol. 5 No. 1 (2021): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v5i1.4014

Abstract

Abstract Cement is one of the building material commodities that has an important role in the smooth running of development, particularly in the construction sector. The purpose of this study was to find out how the influence of Change Management on Company Organizational Performance and to determine the Aspects of Organizational Performance and Organizational Performance which have a major influence based on the Analytic Network Process analysis. Respondents who were involved in the study were a research analysis and business owner with a material store business unit. The sampling technique used in this research was purposive sampling method. This research was a descriptive study and requires a model and analysis tools that are able to accommodatethe research. The analytical tool used in this research was the Analytic Network Process (ANP) method. With ANP, the study analyzed the value per cluster, the value of all nodes and the synthesis value of the change management cluster. The results showed that change management has an impact on organizational performance. In change management, leadership performance is one of the six dimensions that provide the most important impact and get the highest value. Whereas in organizational performance, task performance gets the highest score. Keywords: Change Management, Organizational Performance, Analytic Network Process
PEMANFAATAN WADAH BERBAGI PENGETAHUAN DAN KUALITAS MEREK TERHADAP PERILAKU LOYALITAS KONSUMEN Sam Oudom Serick; Bambang Purwoko; Derriawan Derriawan; Lingga Yuliana
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.866 KB) | DOI: 10.26740/jim.v9n4.p1420-1429

Abstract

In this study, a brand of herbal medicine called Red Kank (cancer suppression) was initially described strongly as a cancer reducer but has now evolved into cancer-fighting products, such as health and beauty products. This strategic step has not been able to answer whether it leads to its success. Still, it opens the possibility to assess the quality of brand relationships, use of knowledge sharing platforms and their impact on consumer loyalty behavior Red Kank. Primary data were collected using a purposive sampling technique from Jakarta, Bekasi, Surabaya, and Balikpapan customers. The data analysis use Structural Equation Modeling (SEM) by Lisrel 8.7. Statistical results show that the quality of the brand relationship is closely related to the image of the quality of the product itself. Therefore, the company's strategy to diversify begins with increasing understanding of product brands to become company brands.
ANALISIS PERENCANAAN PENJUALAN DENGAN METODE TIME SERIES (STUDI KASUS PADA PD. SUMBER JAYA ALUMINIUM) Lingga Yuliana
Jurnal Mitra Manajemen Vol 3 No 7 (2019): Jurnal Mitra Manajemen Edisi Juli
Publisher : Kresna Bina Insan Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.253 KB) | DOI: 10.52160/ejmm.v3i7.255

Abstract

Penjualan dan produksi adalah dua hal yang saling berkaitan dan tidak dapat terpisahkan didalam suatu pengoperasian perusahaan, didalam memproduksi suatu produk perusahaan harus melihat tersedia dalam gudang / penyimpanan serta beberapa jumlah yang akan dijual. Disebabkan dengan hal tersebut maka perusahaan perlu melakukan peramalan penjualan (sales forecasting). Tujuan dalam penelitian ini menentukan metode peramalan yang tepat berdasarkan tingkat kesalahan terkecil berdasarkan nilai Mean Absolute Deviation (MAD), Mean Square Error (MSE) dan Mean Absolute Procentage Error (MAPE). Penelitian ini menunjukkan bahwa plot data peramalan penjualan rak piring menunjukkan kecenderungan naik (trend). Metode peramalan yang dianggap terbaik terdapat pada metode winter multiplikatif, karena tiga nilai kesalahan (error) yang diuji yaitu MAD, MSE dan MAPE menunjukkan tingkat kesalahan yang paling kecil dengan metode tersebut. Nilai kesalahan yang ditunjukkan dalam penelitian ini, dimana nilai MAD sebesar 73,5, nilai MSE sebesar 10137,7 dannilai MAPE sebesar 4,9.
PERANAN INFLUENCER DALAM MENINGKATKAN PENJUALAN PRODUK SELAMA KONDISI PANDEMI Lingga Yuliana; Adrian A. Wijanarko; Andri Mat Raharjo; Sri Harnanih; Maya Firdiana
Jurnal Bisnis Terapan Vol. 6 No. 1 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i1.4874

Abstract

Pandemic conditions which occur all over the world are no exception in Indonesia, causing the Indonesian people's economic activity to halt for a time. This is an opportunity for enterprises to survive amid the present epidemic if they can run activities online. Entrepreneurs with local brands require help from influencers to drive sales of their present items, in addition to depending on social media and other e-commerce sites. The goal of this research is to look into the function of influencers in boosting product sales during a pandemic. The pandemic has slowed the economy and decreased people's willingness to spend. This research focuses on an influencer named Michie (@browspecialist), who worked with a number of local brands throughout the pandemic in 2020. The study employed a descriptive qualitative approach using a random sample procedure. The findings of the study show that influencers can boost sales of local brand products by partnering for a set amount of time. Because it can run out quickly, the partnership improves sales.
PELATIHAN DESAIN PRODUK DENGAN METODE QUALITY FUNCTION DEPLOYMENT Lingga Yuliana; Iin Mayasari
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 1 (2022): April : Jurnal abdi Masyarakat Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.629 KB) | DOI: 10.56127/jammu.v1i1.105

Abstract

Dunia bisnis saat ini cenderung dinamis dan diikuti pasang surutnya trend yang menjadi pionir dalam mempengaruhi selera konsumen. Perusahaan harus melakukan inovasi agar dapat meningkatkan penjualan produk dan dapat memperoleh keuntungan maksimal. Dalam berinovasi, perusahaan harus memperhatikan kualitas produk yang digunakan serta memahami apa yang diperlukan oleh konsumen. Hal yang menjadi penting setelah berinovasi dan menjaga kualitas produk yaitu apa yang menjadi kebutuhan pelanggan didesain agar menjadi suatu rancangan yang dapat diproduksi menjadi produk baru yang siap dijual kepasar. Tujuan dalam penelitian ini adalah memberikan pelatihan metode Quality of Deployment (QFD) kepada mitra perusahaan agar mengetahui yang menjadi kebutuhan pelanggan sehingga inovasi perusahaan dapat menyesuaikan dengan hal tersebut.Hasil penelitian menunjukkan bahwa ada beberapa komponen baru yang diperlukan konsumen, serta membandingkan kualitas produk berdasarkan jawaban responden. Responden mengungkapkan jika kualitas produk PD. Sumber Jaya Aluminium merupakan yang terbaik.
Pemanfaatan Manajemen Krisis Terhadap Brand Awareness Lingga Yuliana
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 6, No 2 (2022): September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.376 KB) | DOI: 10.31294/widyacipta.v6i2.12633

Abstract

Krisis memiliki kecenderungan untuk mengubah pengaruh atau konsekuensi negatif menjadi isu-isu yang dapat merugikan baik organisasi maupun masyarakat. Penelitian ini merupakan penelitian deskriptif, yang memerlukan penggunaan model dan instrumen analisis yaitu metode Analytic Method Process (ANP). Teknik pengambilan sampel secara purposive sampling dan responden dalam penelitian ini merupakan seorang Research Analyst dan Business Owner yang memiliki perusahaan manufaktur rak piring aluminium. Penelitian ini menunjukkan bahwa dengan metode Analytic Network Process (ANP), setiap cluster memiliki hubungan antar cluster lain. Berdasarkan penilaian pada cluster manajemen krisis, pre crisis memiliki nilai node terbesar diantara tiga node yang diuji yang difokuskan dalam penelitian ini. Pada cluster brand awareness, terdapat empat node yang menjadi fokus penelitian dimana top of mind menjadi node tertinggi.
ANALISIS ADVOKASI MEREK TERHADAP MINAT PEMBELIAN Lingga Yuliana
Jurnal Bisnis Terapan Vol. 6 No. 2 (2022): Jurnal Bisnis Terapan
Publisher : Politeknik Ubaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jbt.v6i2.5230

Abstract

Abstract The high level of consumer engagement for shopping is a chance for local business owners to sell products that are in line with consumer demand. Purposive sampling is employed in this research together with a descriptive quantitative methodology. The number of respondents involved are two people who are marketing enthusiasts and consumers of Valencia by Enrica products who have started buying products since 2017 until now. The Analytic Network Process was the analytical tool utilized in this research.The node Intention to try a new product became the top node of and 0.639752, 0.538738, and 0.63975 based on the Synthesis Value, Limiting Value, and Normalized by Cluster on Brand Advocacy. The Preferential Interest Node becomes the best node in Normalized by Cluster on Purchase Interest at 0.57344. Valencia by Enrica brand advocacy endeavors are expected to have an influence on consumer interest in purchasing footwear by attracting buyers with innovative and high-quality goods.
Analisis Owner Product Endorsment Dan Endorser Congruence Terhadap Purchase Intention Nurliya Apriyana; Lingga Yuliana
Jurnal Orientasi Bisnis dan Entrepreneurship (JOBS) Vol 3, No 2 (2022): DESEMBER 2022
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jobs.v3i2.2926

Abstract

Digitalisasi menjadi alat para pelaku usaha untuk memasang iklan melalui platform media sosial sebagai pertimbangan murahnya biaya yang dikeluarkan, komunikasi pemasaran melalui iklan merupakan alat untuk membangun suatu merek. Penelitian ini bertujuan untuk menganalisis owner product endorsment dan endorser congruence terhadap minat pembelian konsumen dengan studi kasus merek Bittersweet By Najla. Metode penelitian dengan deskriptif kuantitatif dengan teknik pengambilan sampel secara convenience sampling. Penyebaran kuesioner menggunakan google form. Alat analisis yang digunakan yaitu SmartPLS 3.3.9. Responden yang terlibat dalam penelitian ini sebanyak 59 dengan kriteria responden yang mengetahui merek produk Bittersweet By Najla. Hasil penelitian menunjukkan bahwa Owners Product Endorsement memiliki pengaruh yang signifikan terhadap Endorser Congruence. Owners Product Endorsement memiliki pengaruh yang signifikan terhadap Purchase Intention. Sedangkan Endorser Congruence tidak memiliki pengaruh yang signifikan terhadap Purchase Intention.
Perubahan Perilaku Konsumen dan Peran Influencer terhadap Pola Konsumtif dalam Kondisi Pandemi (Studi Kasus pada karyawan yang bekerja secara work from home) Lingga Yuliana; Naomi Saptorinie; Tantio Dipo Priantono; Ananda Rizkyllah; Masnia Masnia
Jurnal Manajemen dan Bisnis Madani Vol. 4 No. 1 (2022): Februari 2022
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v4i1.599

Abstract

Penelitian bertujuan untuk menganalisis Perubahan Perilaku Konsumen dan Peran dari Influencer Terhadap Pola Konsumtif dari masyarakat yang saat ini bekerja di rumah sebagai akibat kebijakan dari pembatasan sosial berskala besar sampai kebijakan pemberlakuan pembatasan kegiatan masyaratat bersifat darurat sejak Maret 2020 sampai Agustus 2021. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif kuantitatif dan metode pengambilan sampel dengan simple random sampling. Skala yang digunakan dalam penelitian ini adalah skala likert. Hasil penelitian ini menunjukan dimana perilaku konsumen berpengaruh positif terhadap pola konsumtif, yang ditunjukan antara ke dua variabel memiliki hubungan sangat tinggi. Artinya semakin baik perilaku konsumen maka peran influencer pun akan meningkat. peran influencer berpengaruh positif terhadap pola konsumtif, yang ditunjukan antara ke dua variabel memiliki hubungan sangat tinggi. Kemudian perilaku konsumen dan peran influencer berpengaruh positif terhadap pola konsumtif, yang ditunjukkan antara ke dua variabel memiliki hubungan sangat tinggi. Artinya semakin baik perilaku konsumen dan semakin menginsiprasinya sosok influencer maka pola konsumtif semakin meningkat.
PENGARUH BRAND SIGNATURE DAN BRAND FAMILIARITY TERHADAP BRAND ATTITUDE Meilan Mustikasari; Sarah Rusfianti; Lingga Yuliana
Jurnal Ilmu Manajemen Vol. 11 No. 1 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (885.065 KB) | DOI: 10.26740/jim.v11n1.p41-50

Abstract

This study examines how brand familiarity and signature affect brand attitude. The urgency in this study was discovering a research gap with the presence of brand familiarity variables as independent and dependent variables. Research on brand signature and brand familiarity on brand attitude has never been done before, so this becomes a novelty. This novelty is a modification of the research that has been raised. The quantitative descriptive approach is used in this study. Using purposive sampling as a sample method. Primary and secondary data are the sources used. 107 Scarlett brand customers participated in the study as respondents. The analysis tool used in this test is Partial Least Square (PLS). According to research, all hypotheses are significant. The managerial implication in this study is that the brand signature for the Scarlett brand is considered essential. This result relates to logos, designs, and colours so that they can become points of difference from other brands. In developing a brand attitude, consumers must also understand aspects of the brand signature to experience clarity in having a brand in a store or retail. There are many existing brands, so at least consumers can easily choose a brand. Scarlett must strive so that consumers who are the target market will always choose local brands.
Co-Authors Abi Rafdi Achmad Tarmizi Aditya Rian Ramadhan Adrian A. Wijanarko Adrian A. Wijanarko Afifatul Khoiroh Agung Surya Dwianto Ahmad Azmy Ahmad Habibie, Ahmad Ahmad Yusuf Abdi Firdaus Alamsyah, Fadli Alfian, Rendi Alfiansyah, Aan Alim Kramo Masyuhur Alisia Putri Bestari Alvino Saka Saksono Amanta, Najwa Az-Zahra Ananda Rizkyllah Andri Mat Raharjo Anis Kristia Astri Apriyana, Nurliya Ardani, Rayhan Arya Ardiani, Nadia Rizky Arie Mulyati Athaullah, Fathin Abrar Aulia , Naila Najmi Bambang Purwoko Bangbang Irawan Basuki , Clara, Virjinia Clarichie, Clavin Dea Elvira Delia, Refa Dias I Denudin Sobari Derriawan Derriawan Desty Febrian, Wenny Dewi Jayanti Nazara Diah Angguningtiyas Diana, Hafsah Adha Diandra, Didip Didin Hikmah Perkasa Dinul Ambiyah Diyanti, Indira Nada Elsa Melani Erliza Safira Ervan, Bonfilio Fadhila, Naufal Fadillah, Muhammad Adam Fany Safriyanti Fathiana, Faliha Ersa Febrian, Wenny Desty Firdaus, Hendy Yusman Gray Nindyan Pradipta Mitya Utoyo Hamdani, Rezki Handayani, Senia Lestari Handika Arif Setiawan Hardi Yakup Hidayat, Djibran Nova Humaira, Aliffia Ida Trigani Iin Mayasari Irawan, Bangbang Israel Eko Bima Sutopo Iyus Wiadi Janni Beatrix Mandowally Janni Beatrix Mandowally Janni Beatrix Mandowally Jasmine, Catherine Putri Angelica Johan Ramadhan Nurwardana Kafiyan, Vio Salman Keke Tarisca Kholis Azmi Mustofa Kurnia Dwi Saputri Kurniawan, Anarta Abimanyu Larasati, Nike Levi Raica Kamaliyah Livani Yanuari LUJENG LUTHFIYAH Lutfi Alhazami Luthfi Akbar Ryan Mabil, Syahrul Putra Magito Magito Maliana, Rahma Manalu, Christopher Ferdinand Darren Maria, Nadiya Tristi Martin Krisna Priyatno Masnia Masnia, Masnia Masnia, Masnia Maulana, Fadli Mughni Maya Firdiana Megawati Sihite Meilan Mustikasari Meilani, Ajeng Melati Indriati Putri Muhammad Al Faruq Abdullah Muhammad Farrel Risyawal Putra Muhammad Naufal Muhammad Rizky Naomi Saptorinie Natalia, Riska Navita, Puti Azzahra Nike Larasati Niko Ariza Ramadhanu Nisrina Alya Fatharani Novyta Novyta Novyta, Novyta Nur Aisah Nur Ramadhan Setyabudi Nur Vitriani Nur Vitriani Nurliya Apriyana Nurliya Apriyana Nurul Azmi, Nurul Pera Wati Poetry, Keyka Pranata, Dedy Prasetya, Kartika Febrianti Pratama, Aldiwa Pratama, Raka Rizki Primayudha, Alvin Dito Purwoko, Bambang Putra, Muhammad Farrel Risyawal Putra, Muhammad Rasya Kurniawan Putri , Aurellia Nadira Qilbaaini Effendi Muftikhali Raditya, Ananda Alif Rafdi, Abi Rahmatika, Aulia Rara Zulia Saputri Ratu Naila Rahmi Ray Fauzan Ray Fauzan Rendi Alfian Rendi Alfian Revaldito, Sayyidina Adha Rhamdany, Fathya Talitha Rosinta Rosinta Rosyad, Abdul Ghani Ryani Dhyan Parashakti Sabani , Qalam Raydathul Sabilla, Edelwiss Fahmi Nur Salsabila, Resya Zalfa Sam Oudom Serick Sarah Rusfianti Saskia Khoirudzaki Sasmaya, Elsadian Hana Sasmiatin Irawan Satria, Elyas Selli Prisilia Putri Sena , Afif Nur Seri Marianti Setiyo Purwanto Shafira Oryza Sativa Shafwan, Muhammad Silfia, Vivi Silvia Justiana Simbolon, Hartobela Siti Annisa Wahdiniawati Siti Nurjanah Slamet, Frima Agustian Sri Harnanih Suci Ramadhani, Suci Sugiono, Burhan Prakoso Suhisman, Niken Citra Tantio Dipo Priantono Tantio Dipo Priantono Tito Adi Dharma Tito Iswanto Trigani, Ida Tsabita, Malika Khansa Tutut Ratna Wana Setya Ningsih Wahdi Fauzan Nugroho Wahdi Fauzan Nugroho Waty, Sully Sia Wenny Desty Febrian Febrian Willyansyah, Willyansyah Wirayudha, Raditya WS, Antonius Wulan Aditya Putri Yosya, Syepria Bilqiis Yuliani Sherlyta Zacky Aditiaga Zulfa, Ghefira Zahira