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All Journal Cerdika: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE)
Ruvi, Mohammad
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Business-to-Business (B2B) Marketing for Industrial Products in Google Ads: Strategies, Challenges, and Effectiveness Ruvi, Mohammad
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 6 No. 1 (2025): January 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/0d4b6j93

Abstract

This study explores the potential of Google Ads in Business-to-Business (B2B) marketing, focusing on its effectiveness, challenges, and success factors in the industrial sector, particularly for products such as pumps, valves, and compressors. The research originality lies in its comprehensive analysis of both the technical and socio-economic barriers to Google Ads adoption, filling gaps in the existing literature regarding long-term ROI and regional variations in campaign effectiveness. The study employs a mixed-methods approach, combining a systematic literature review, case studies of successful B2B Google Ads campaigns, and semi-structured interviews with industry experts. Empirical results reveal that Google Ads is highly effective for lead generation and brand awareness, with tailored campaigns achieving an average conversion rate of 8.5%. However, challenges such as high cost-per-click (CPC), complex buyer journeys, and ad fatigue hinder campaign success. Key success factors include data-driven optimization, integration with other marketing channels, and the use of industry-specific keywords. The findings have significant implications for B2B marketers, emphasizing the need for strategic budget allocation, continuous campaign optimization, and policy frameworks that support digital marketing adoption. This research provides actionable insights for businesses aiming to leverage Google Ads to enhance competitiveness in the digital marketplace.
Optimizing Market Segmentation for Industrial Water Sector in Indonesia: A Strategic Approach Ruvi, Mohammad
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2707

Abstract

The industrial water sector in Indonesia is a critical component of the nation's economic development, yet it faces significant challenges in market segmentation and targeting. This study explores the potential of optimizing market segmentation strategies to enhance the efficiency and effectiveness of water management solutions in the industrial sector. By employing a mixed-methods approach, including literature review, case study analysis, and expert interviews, this research identifies key factors influencing market segmentation, such as industry-specific needs, regulatory frameworks, and technological advancements. The findings suggest that tailored segmentation strategies, combined with data-driven decision-making, can significantly improve market penetration and customer satisfaction. This study provides actionable insights for policymakers, industry stakeholders, and marketers aiming to optimize market segmentation in the industrial water sector.
Stabilisasi Harga Pangan dan Ketahanan Pangan: Kolaborasi Inovatif di GLP Expo 2024 Ruvi, Mohammad; Sutrisno, Hadi; Noviar, Ekky; Yani, Akhmad
Journal of Community Research & Engagement Vol. 1 No. 1 (2024): July 2024
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/xmcmv548

Abstract

Gerakan Pangan Murah (GPM) adalah inisiatif yang diprakarsai oleh Badan Pangan Nasional (Bapanas RI) untuk menjaga stabilitas harga dan pasokan pangan di Indonesia, serta membantu mengendalikan inflasi melalui penyediaan pangan berkualitas dengan harga terjangkau. Artikel ini menganalisis pelaksanaan GPM dalam acara GLP EXPO 2024 di kampus STIE Ganesha, yang melibatkan kolaborasi antara Bapanas RI, akademisi, dan mahasiswa. Melalui pendekatan kolaboratif, mahasiswa berperan aktif dalam manajemen logistik, promosi, dan edukasi masyarakat terkait pentingnya ketahanan pangan. Temuan menunjukkan bahwa keterlibatan mahasiswa dapat memperluas jangkauan GPM, meningkatkan kesadaran publik, dan memperkuat ketahanan pangan nasional. Namun, program ini juga menghadapi tantangan, termasuk potensi dampak negatif terhadap lingkungan dan kesehatan, serta ketidakmerataan distribusi pangan. Artikel ini menyarankan peningkatan koordinasi, evaluasi berkala, dan program edukasi untuk mengatasi tantangan tersebut. Dengan demikian, GPM diharapkan dapat memberikan manfaat yang lebih optimal dan berkelanjutan bagi masyarakat Indonesia.
Omnichannel B2B Marketing Activities for Industrial Enterprises: Integration, Challenges, and Performance Metrics : Penelitian Ruvi, Mohammad
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5144

Abstract

This study explores the potential of Omnichannel strategies in Business-to-Business (B2B) marketing, focusing on the effectiveness, challenges, and success factors of integrating online and offline activities in the industrial sector. The research originality lies in its comprehensive analysis of the barriers to seamless channel integration, filling gaps in the existing literature regarding cross-channel attribution and organizational silos in industrial firms. The study employs a mixed-methods approach, combining a systematic literature review, case studies of successful omnichannel implementations, and semi-structured interviews with industry experts. Empirical results reveal that integrated marketing activities are highly effective for lead nurturing and customer retention, with omnichannel strategies achieving higher engagement rates compared to single-channel approaches. However, challenges such as data fragmentation, organizational resistance, and technology implementation costs hinder widespread adoption. Key success factors include centralized data management, sales and marketing alignment, and consistent messaging across touchpoints. The findings have significant implications for B2B marketers, emphasizing the need for strategic infrastructure investment, continuous staff training, and policy frameworks that support digital transformation.
Co-Authors Hadi Sutrisno Noviar, Ekky Yani, Akhmad