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Blue Economy and Economic Growth: The Sulawesi Economic Corridor Policy for Accelerated Development Marjani; Hasddin; Mirad; Asrul; Murini
Journal of Indonesian Scholars for Social Research Vol. 5 No. 1 (2025): JISSR
Publisher : Cendekiawan Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59065/jissr.v5i1.178

Abstract

The blue economy is a crucial national development priority aimed at reinforcing Indonesia’s position as a leading maritime nation. The fisheries and marine sectors have significantly contributed to national economic growth, yet challenges such as marine environmental degradation persist. Eastern Indonesia, home to nearly 50% of the country’s mining reserves, has been designated as a hub for national mining activities. However, empirical evidence suggests that mining operations negatively impact marine sustainability, necessitating an economic policy framework that balances development with environmental conservation. The blue economy approach offers a viable solution by integrating fisheries, maritime, and mining sectors to foster inclusive and resilient growth. This study explores a balanced blue economy model that aligns economic development with sustainability goals. Given the impending conclusion of the Sulawesi Economic Corridor acceleration framework in 2025, the study’s findings can guide future development planning. To accelerate sustainable economic growth in Eastern Indonesia, four strategic agendas are proposed. First, develop a comprehensive database to assess economic achievements, potential opportunities, and existing challenges in the blue economy. Second, evaluate the resources, performance, and economic contribution of the mining and oil and gas sector at national and regional levels. Third, analyze intersectoral relationships within the blue economy to formulate effective growth strategies. Lastly, design a sustainable blue economy model that integrates fisheries, maritime, and mining sectors, ensuring inclusive and long-term development. Through these strategies, Eastern Indonesia can achieve sustainable economic progress while safeguarding its marine resources.
Bridging Knowledge and Practice: The Role of Knowledge Sharing and Transfer of Training in Enhancing SPG Performance Suriadi; Jasiyah, Rabiyatul; Bahari, Samsul; Murini; Sultraeni, Wiwin; Hasddin; Mirad
Jurnal Aplikasi Manajemen Vol. 23 No. 3 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

In today’s highly competitive fast-moving consumer goods (FMCG) industry, sales promotion performance continues to face serious challenges due to the persistent imbalance between knowledge acquisition and its actual application in daily work practices. This issue is particularly evident among Sales Promotion Girls (SPG), whose performance directly affects customer engagement and company sales outcomes. This research aims to investigate how knowledge sharing and the transfer of training contribute to enhancing SPG performance at PT Unilever in Kendari City. Using a descriptive qualitative design, the study involved 25 key informants selected purposively from a population of 32 SPGs. Data were gathered through in-depth interviews, direct observation, and document analysis. The findings reveal that knowledge sharing significantly enhances performance through two dimensions: knowledge collecting (facilitated through formal training sessions, which increased conceptual understanding of product mastery and personal selling) and knowledge donating (through voluntary peer exchanges that strengthened practical competence). However, its effectiveness is often constrained by uneven knowledge distribution and limited institutional recognition. Successful training transfer is driven by field-based practice opportunities, cohesive teamwork, and motivation provided through reward systems. This study provides a novel perspective by highlighting how the integration of formal and informal knowledge flows can reinforce sustainable SPG performance and inform more adaptive human resource development strategies in dynamic sales environments.