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All Journal Jurnal Ilmiah Wahana Pendidikan Journal of Visionary Sharia Economy (JOVISHE)
Rizky, Alya
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Religion Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Analisis Retorika Visual Iklan Gojek di Kanal YouTube Untuk Mengajak Masyarakat Menggunakan Beragam fitur Yang Tersedia di Aplikasi Gojek Indonesia Kezia, Yohana; Rizky, Alya; Hendratno, Adityawan; Taufiqulhaq, Moh Fikri; Kirana, Citra Dewi; Sholihatin, Endang
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The world of marketing and advertising is now increasingly developing with the internet and social networks which play a big role in various areas of life through marketing and advertising. In Indonesia in particular, marketing through advertising on social media is very diverse and each company has its own characteristics in offering their products and services, one of which is Gojek. This research aims to determine the rhetoric and visualization of advertising in the feature offerings made by the Gojek company to attract/stimulate the interest of the Indonesian people in using the Gojek application. The method used in this description is a qualitative method. The conclusion of this research is that the advertising rhetoric and visualization in offering features by the Gojek company to attract/stimulate the interest of the Indonesian people to use it, namely: a) the use of persuasive word selection strategies to encourage consumers to use the Gojek application because of the service features provided can be used remotely, easily and quickly so that consumers do not need to be confused when they need something in any circumstances and is more practical; b) Gojek company's creative marketing strategy, such as choosing a video concept, offering relatively cheap and affordable prices, and providing lots of discounts.
Analisis Fonologi pada Dialek Sehari-hari Masyarakat Desa Adat Penglipuran Bali Hendratno, Adityawan; Rizky, Alya; Kezia, Yohana; Fikri, Moh; Kirana, Citra Dewi; Sholihatin, Endang
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 2.A (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

The article entitled "Analysis of Phonology in the Everyday Dialect of the Indigenous Village of Panglipuran Bali" aims to 1. know the phonological elements of the language of the Indigenous Panglipuran Bali 2. know the phonological impact on the diversity and variation of the dialect of the daily language of the Indigenous Penglipuran Bali. This research uses descriptive qualitative method/approach, data collected through direct observation and interviews with specially selected informants. Conclusion 1. the phonological elements of the language of the indigenous people of Panglipuran Village Bali is the dialectical and phonological processes that occur in the category of the sounding process. The element of phonology of the language of the Penglipuran indigenous village community in the form of "sounding process" is found in the vocal element. Their language is characterized by several words that end with the sound - the sound of the vowel letter "o" resulting from the absence of airflow resistance in the oral cavity. There is in the pronunciation of an expression such as "ki kijo" which means "where to go" "mo" means "want" so that this becomes a phonological sounding process that characterizes the Penglipuran village community.2.phonological impact on the diversity and variation of dialects of the daily language of the indigenous people of Panglipuran Village Bali is in the process of communication with fellow citizens, this dialect becomes a distinctive language that is used every day by the people of panglipuran village by having a characteristic sounding process that is in accordance with the use of words in the village of panglipuran.
Optimalisasi Pemasaran Digital dengan Integrasi Media Sosial untuk Meningkatkan Penjualan Online UMKM YANI Store Hasibuan, Ulfa Suryani; Annas, Firdaus; Rizky, Alya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.461

Abstract

The development of digital technology has opened up great opportunities for micro, small and medium enterprises (MSMEs) to expand their market reach through online marketing strategies. This article aims to examine the optimization of OpenCart-based digital marketing which is integrated with social media, such as Instagram, TikTok, and WhatsApp, to support sales of YANIStore Shop MSME products. This research aims to provide an understanding of how the integration of e-commerce technology with social media can increase the effectiveness of marketing and product sales. The research method used is a qualitative descriptive study, with data collection in the form of documentation of marketing activities, customer interactions and sales transactions via the OpenCart platform and social media. Analysis was carried out to evaluate the effectiveness of the integration of OpenCart as a sales management platform with social media as a promotional tool. The research results show that the synergy between OpenCart and social media can increase product visibility, expand the customer base, and increase sales conversions. This article concludes that this technology integration is an effective strategy to support the growth of MSMEs in the digital era. Recommendations are also given to optimize the use of OpenCart and social media in increasing the competitiveness of MSMEs.
Co-Authors Annas, Firdaus Endang Sholihatin Fikri, Moh Hasibuan, Ulfa Suryani Hendratno, Adityawan Kezia, Yohana Kirana, Citra Dewi Taufiqulhaq, Moh Fikri