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All Journal Journal of Community Service (Abdisci)
Arin Arin
Sekolah Tinggi Ilmu Ekonomi Cirebon
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IMPROVING THE QUALITY OF TEMPEH MSMEs THROUGH SOCIALIZATION ON EFFECTIVE LABELING AND PACKAGING IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON Gian Fitralisma; Hartanto Halim; Winda Dwi Yanthi; Arin Arin; Armada Trisakti; Ellin Herlina; Juni Hartono
Jurnal Abdisci Vol 2 No 5 (2025): Vol 2 No 5 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i5.666

Abstract

Abstrack Background: This program was conducted in the form of a socialization initiative involving KKN students from STIE Cirebon. The socialization focused on educating MSME (Micro, Small, and Medium Enterprises) actors about informative label design, packaging techniques that preserve product quality, and the benefits of attractive packaging in marketing. This community service activity aimed to enhance the understanding of tempeh MSME entrepreneurs in Kedungjaya Village regarding the importance of labeling and packaging in increasing product competitiveness. Method: This program used socialization, involving KKN students and tempeh MSME entrepreneurs in Kedungjaya Village. The socialization covered the importance of labeling and packaging, effective label design strategies, and proper packaging techniques that meet standards to maintain product quality and enhance its market appeal. Results: The findings indicate that KKN students played a crucial role in providing insights to MSME entrepreneurs on more effective labeling and packaging strategies. The observed positive impacts include an increased understanding among MSME entrepreneurs regarding the importance of packaging and the adoption of improved packaging techniques. Conclusion: Despite implementation challenges, collaboration between students, MSME entrepreneurs, and the local community was key to the program's success. Implications: Enhancing knowledge of labeling and packaging can help MSMEs improve product competitiveness, expand market access, and promote business sustainability. Therefore, continuous mentoring and strengthening of marketing infrastructure are strategic steps to ensure the long-term benefits of this program.
OPTIMIZATION OF TEMPE MARKETING AND PRODUCTION IN TEMPE UMKM THROUGH FOCUS GROUP DISCUSSIONS (FGD) IN KEDUNGJAYA VILLAGE, KEDAWUNG DISTRICT, CIREBON REGENCY Arin Arin; Gian Fitralisma; Winda Dwi Yanthi; Ade Febry Nur Fitriani; Amah Amalia; M. Anissul Fata; Suwaebit Suwaebit; Eva Noviana
Jurnal Abdisci Vol 2 No 6 (2025): Vol 2 No 6 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i6.669

Abstract

Abstract Background: This article discusses the role of students in the Community Service Program (KKN) in Kedungjaya Village, Kedawung District, Cirebon Regency, with a focus on optimizing the marketing and production of tempe in tempe UMKM through Focus Group Discussions (FGD). Aims: The purpose of this community service is to identify and analyze the role of KKN students in improving tempe marketing and production in Kedungjaya Village, as well as the positive impacts generated. Methods:This community service utilized Focus Group Discussions (FGD) to engage with tempe UMKM actors. KKN students from STIE Cirebon provided guidance on digital marketing strategies, social media management, and optimizing the use of marketplaces to enhance the marketing and production processes. Results: The results of the community service show that KKN students played a significant role in providing insights into digital marketing strategies, social media management, and optimizing the use of marketplaces for tempe UMKM. Positive impacts observed include an increase in the knowledge of UMKM actors in marketing their products, more efficient production management, and improved quality of the tempe products produced. Conclusion: Despite challenges in implementation, good collaboration between students, UMKM actors, and the village community is crucial for the success of this program. The role of KKN students has proven valuable in improving both the marketing and production aspects of tempe in Kedungjaya Village. Implementation: The main recommendation is to continue intensive mentoring, increase active participation from UMKM actors, and strengthen marketing and distribution infrastructure in Kedungjaya Village to ensure sustainable improvements in the tempe UMKM sector.
INCREASING AGRICULTURAL PRODUCTIVITY IN KEDUNG JAYA VILLAGE, KEDAWUNG SUB-DISTRICT, CIREBON DISTRICT WITH HYDROPONIC TECHNOLOGY Gian Fitralisma; Winda Dwi Yanthi; Arin Arin; M. Anissul Fata; Winda Dwi Yanthi; Ade Lia; Ade Febry Nur Fitriani; Hasby Nabiel Akmal Ismail
Jurnal Abdisci Vol 2 No 11 (2025): Vol 2 No 11 Tahun 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v2i11.706

Abstract

Abstract: Background. Agriculture is vital for human survival. Therefore, we must continue agriculture and its development. There are several ways we can increase agricultural productivity, one of which is through hydroponics, a method of farming without soil and relying on nutrient solutions as a food source for plants.. Aims. Agriculture is a vital activity for human survival. Therefore, we need to continue agriculture and its development for human survival. Methods. On Tuesday, February 18, 2025, during Real Work Lecture (KKN) activities in Kedung Jaya Village, Kedawung District, Cirebon Regency, a hydroponic farm was visited. The method used was a qualitative approach, intending to understand the impact of the hydroponic system's application. Result. Moreover, in the current situation, the land used for agriculture is decreasing because of the increasing conversion of land, so it is necessary to use a method that takes up less land and is cheap. The emergence of this hydroponic method is to overcome this problem. Conclusion. In this case, the Kedung Jaya Village Government in Kedawung District took the initiative to increase agricultural productivity with this hydroponic method. Implementation. With support from the government and related parties, hydroponics has the potential to become one of the main strategies in achieving sustainable food security in Indonesia
Co-Authors Ade Febry Nur Fitriani Ade Lia Amah Amalia Armada Trisakti Ellin Herlina Eva Noviana Gian Fitralisma Hartanto Halim Hasby Nabiel Akmal Ismail Juni Hartono M. Anissul Fata Suwaebit Suwaebit Winda Dwi Yanthi Winda Dwi Yanthi