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All Journal Jurnal Studi Komunikasi Politicon : Jurnal Ilmu Politik
Misran
Universitas Gadjah Mada
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Analysing digital campaigns of nationalist parties in Indonesia through political party tweets Ahmad Muhardin Hadmar; Shintia Yuniarti; Achmad Nurmandi; Herman Lawelai; Anwar Sadat; Misran
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.8442

Abstract

Twitter is the main platform for digital campaigns that influence public opinion. Through Twitter, political parties reach a wider audience to disseminate messages effectively. This research analyses narrative content on social media as a medium for political party campaigns delivered via social media. This research examines the campaign content strategy of nationalist party Twitter accounts in Indonesia. The method used is a qualitative method utilising Quality Data Analysis (QDA) with the help of Nvivo 12 Plus software. Three nationalist party Twitter accounts were taken based on their popularity, particularly @Gerindra, @Nasdem, and @PDI_Perjuangan. The @Gerindra account with 68.1 thousand followers highlights aspects of the party's identity and the figure of Prabowo Subianto. In contrast, the @NasDem account focuses more on party identity, national issues, and active participation in political society. The @PDI_Perjuangan account focuses on the spirit of struggle, the candidacy of Ganjar Pranowo, and the construction of the party's identity and history, with high activity, namely 1219 tweets in three months. The results of the analysis of the content of nationalist party Twitter accounts can provide insight into political party communication strategies in digital campaigns in Indonesia.
Modalities of the First Female Regional Head in North Maluku in the 2020 Sula Islands Regional Election Syamsul Bahri Abd. Rasyid; Dian Eka Rahmawati; Misran; Herdin Arie Saputra
Politicon : Jurnal Ilmu Politik Vol. 7 No. 2 (2025): Politicon : Jurnal Ilmu Politik
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/politicon.v7i2.46072

Abstract

This study aims to examine the modalities of Fifian Adeningsi Mus as a candidate in the 2020 Sula Islands regional election. Using qualitative methods and a case study approach, this study employed content analysis techniques on 174 news items from seven local media outlets that reported most intensively on Fifian’s participation in the Sula Islands regional election during the reporting period from August 28, 2020, to February 28, 2021. The results, based on NVivo 12 plus analysis, indicate that social modality is the most dominant modality narrated by local media in North Maluku, compared to economic, political, cultural, and symbolic modalities. This article contributes to explaining the election of women as regional heads (especially for regions that have never had female regional heads before), supported by the accumulation of previously built modalities. However, the main contribution to women’s election comes from dynastic politics. Therefore, the presence of women in strategic positions can be encouraged through a competitive selection process and a focus on the capacity and capabilities of candidates, so that the election of women as regional heads does not rely solely on the family name (political dynasty).
Co-Authors Achmad Nurmandi Anwar Sadat Dian Eka Rahmawati, Dian Eka Hadmar, Ahmad Muhardin Herdin Arie Saputra Herman Lawelai Shintia Yuniarti Syamsul Bahri Abd. Rasyid