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All Journal Journal of Educational Management Research Relevancia: Jurnal Pendidikan dan Pembelajaran
Muhammad Zaki Maulana
Universitas Nurul Jadid
Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Optimalisasi Media Publikasi dan Peran Kehumasan dalam Meningkatkan Perceived Quality serta Brand Association di Pondok Pesantren Nurul Jadid Muhammad Zaki Maulana; Misbahul Arifin; Ahmad Faidul Mannan
Relevancia: Jurnal Pendidikan dan Pembelajaran Vol. 2 No. 1 (2025): Relevancia: Jurnal Pendidikan dan Pembelajaran
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/rjp.v2i1.726

Abstract

Penelitian ini bertujuan untuk menganalisis optimalisasi media publikasi dan strategi kehumasan dalam meningkatkan perceived quality dan brand association di Pondok Pesantren Nurul Jadid. Dalam era digital, peran media publikasi, mulai dari advertising hingga cyber public relations, menjadi krusial dalam membangun citra lembaga pendidikan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan wawancara mendalam dengan pengelola humas, analisis dokumen, dan observasi langsung terhadap aktivitas kehumasan. Hasil penelitian menunjukkan bahwa penggunaan media publikasi yang efektif, seperti e-WOM (electronic Word of Mouth), promosi penjualan, dan interaksi simbolik melalui media sosial, berkontribusi signifikan terhadap peningkatan perceived quality. Selain itu, strategi kehumasan yang berorientasi pada pengelolaan brand association, seperti membangun corporate image yang positif dan meningkatkan brand loyalty di kalangan santri dan masyarakat, mampu memperkuat kepercayaan publik terhadap pesantren. Implikasi dari penelitian ini adalah pentingnya integrasi strategi kehumasan berbasis teknologi dengan pendekatan etika kehumasan untuk menciptakan hubungan yang harmonis antara pesantren dan masyarakat. Penelitian ini merekomendasikan pengembangan model komunikasi dua arah yang simetris untuk memaksimalkan efektivitas media publikasi dalam mendukung keberlanjutan citra positif Pondok Pesantren Nurul Jadid.  
Manajemen Edupreneurship untuk Meningkatkan Kinerja dan Keberlanjutan Pembiayaan di SMK Negeri 1 Glagah Banyuwangi Misbahul Arifin; Abdul Majid; Muhammad Zaki Maulana; Abdullah
Relevancia: Jurnal Pendidikan dan Pembelajaran Vol. 1 No. 02 (2024): Relevancia: Jurnal Pendidikan dan Pembelajaran
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/rjp.v1i02.1068

Abstract

This research is motivated by the challenges of sustainable education financing in vocational high schools, which demand managerial innovation based on educational entrepreneurship. Edupreneurship is viewed as a strategic approach oriented not only toward strengthening student competencies but also toward improving school performance and the sustainability of education financing. This study aims to examine in depth how edupreneurship management is implemented to improve performance and financial sustainability at SMK Negeri 1 Glagah Banyuwangi. The research employed a qualitative case study approach. Data were collected through in-depth interviews, participant observation, and documentation studies, then analyzed using interactive qualitative data analysis techniques that included data reduction, data presentation, and conclusion drawing. The results indicate that edupreneurship management integrated with practical learning, production units, and teaching factories can improve school performance while simultaneously strengthening sources of sustainable education financing. Edupreneurship functions as a mutually reinforcing pedagogical and economic instrument within the school management system. The implications of this research emphasize the importance of strengthening institutional policies, school leadership, and curriculum integration as prerequisites for the success of edupreneurship in supporting sustainable vocational education financing.
From Strategy to Practice: A Roadmap for Implementing an Integrated Dormitory Curriculum for I’dadiyah Students in Islamic Boarding Schools Muhammad Zaki Maulana; Mohammad Rifai
Journal of Educational Management Research Vol. 4 No. 3 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i3.1236

Abstract

The purpose of this study is to explore strategic approaches for implementing and optimizing a dormitory-based curriculum while designing a practical learning roadmap for new I’dadiyah students. Unlike conventional education, the dormitory curriculum emphasizes not only academic achievement but also character building and essential life skills. Adopting a case study design with a qualitative approach, data were collected through observation, in-depth interviews, and document analysis related to the I’dadiyah dormitory program. The findings highlight the importance of synergy among administrators, educators, and students, supported by a structured learning roadmap. This roadmap outlines three key stages: adaptation, reinforcement of basic competencies, and personal development. By integrating holistic learning methods with continuous evaluation, the dormitory curriculum can be effectively optimized to foster both intellectual and moral growth. The study concludes by recommending the strengthening of monitoring and evaluation systems as well as the active engagement of all stakeholders. Such strategic implementation ensures that the dormitory curriculum functions not merely as an academic framework but as a transformative model for cultivating well-rounded, resilient, and capable students in the pesantren environment.
Co-Authors Abdul Majid Abdullah Abdullah Ahmad Faidul Mannan Misbahul Arifin Mohammad Rifai