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All Journal Relevancia: Jurnal Pendidikan dan Pembelajaran
Muhammad Zaki Maulana
Universitas Nurul Jadid
Religion Languange, Linguistic, Communication & Media Mathematics Other

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Optimalisasi Media Publikasi dan Peran Kehumasan dalam Meningkatkan Perceived Quality serta Brand Association di Pondok Pesantren Nurul Jadid Muhammad Zaki Maulana; Misbahul Arifin; Ahmad Faidul Mannan
Relevancia: Jurnal Pendidikan dan Pembelajaran Vol. 2 No. 1 (2025): Relevancia: Jurnal Pendidikan dan Pembelajaran
Publisher : CV Edujavare Publishing

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Penelitian ini bertujuan untuk menganalisis optimalisasi media publikasi dan strategi kehumasan dalam meningkatkan perceived quality dan brand association di Pondok Pesantren Nurul Jadid. Dalam era digital, peran media publikasi, mulai dari advertising hingga cyber public relations, menjadi krusial dalam membangun citra lembaga pendidikan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan wawancara mendalam dengan pengelola humas, analisis dokumen, dan observasi langsung terhadap aktivitas kehumasan. Hasil penelitian menunjukkan bahwa penggunaan media publikasi yang efektif, seperti e-WOM (electronic Word of Mouth), promosi penjualan, dan interaksi simbolik melalui media sosial, berkontribusi signifikan terhadap peningkatan perceived quality. Selain itu, strategi kehumasan yang berorientasi pada pengelolaan brand association, seperti membangun corporate image yang positif dan meningkatkan brand loyalty di kalangan santri dan masyarakat, mampu memperkuat kepercayaan publik terhadap pesantren. Implikasi dari penelitian ini adalah pentingnya integrasi strategi kehumasan berbasis teknologi dengan pendekatan etika kehumasan untuk menciptakan hubungan yang harmonis antara pesantren dan masyarakat. Penelitian ini merekomendasikan pengembangan model komunikasi dua arah yang simetris untuk memaksimalkan efektivitas media publikasi dalam mendukung keberlanjutan citra positif Pondok Pesantren Nurul Jadid.  
Manajemen Edupreneurship untuk Meningkatkan Kinerja dan Keberlanjutan Pembiayaan di SMK Negeri 1 Glagah Banyuwangi Misbahul Arifin; Abdul Majid; Muhammad Zaki Maulana; Abdullah
Relevancia: Jurnal Pendidikan dan Pembelajaran Vol. 1 No. 02 (2024): Relevancia: Jurnal Pendidikan dan Pembelajaran
Publisher : CV Edujavare Publishing

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This research is motivated by the challenges of sustainable education financing in vocational high schools, which demand managerial innovation based on educational entrepreneurship. Edupreneurship is viewed as a strategic approach oriented not only toward strengthening student competencies but also toward improving school performance and the sustainability of education financing. This study aims to examine in depth how edupreneurship management is implemented to improve performance and financial sustainability at SMK Negeri 1 Glagah Banyuwangi. The research employed a qualitative case study approach. Data were collected through in-depth interviews, participant observation, and documentation studies, then analyzed using interactive qualitative data analysis techniques that included data reduction, data presentation, and conclusion drawing. The results indicate that edupreneurship management integrated with practical learning, production units, and teaching factories can improve school performance while simultaneously strengthening sources of sustainable education financing. Edupreneurship functions as a mutually reinforcing pedagogical and economic instrument within the school management system. The implications of this research emphasize the importance of strengthening institutional policies, school leadership, and curriculum integration as prerequisites for the success of edupreneurship in supporting sustainable vocational education financing.
Co-Authors Abdul Majid Abdullah Abdullah Ahmad Faidul Mannan Misbahul Arifin