Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JISMAB
Lorence Manalu
Universitas Insan Pembangunan Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Biaya Operasional Pada Laba Bersih Yang Dihasilkan: Systematic Literature Review Lorence Manalu; Masduki Asbari; W Winanti
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 1 No 2 (2024): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/82dyjf96

Abstract

This study aims to explore the relationship between operating costs and net profit generated by companies. In the context of increasing competition, it is important for companies to understand how the management of operating costs can affect their financial performance. The method used in this research is a systematic literature review, in which the authors collect and analyze relevant articles from various sources, including Google Scholar. The results of this study are expected to provide useful insights for company management in strategic decision-making, as well as contribute to the development of further research in this area. By understanding the influence of operating costs, companies can formulate more effective strategies to increase the company's net profit.
Komunikasi Krisis dan Pengaruhnya Terhadap Kepercayaan Konsumen: Studi pada Krisis Produk Mie Instan Indofood (2023) Nia Mintari; Lorence Manalu; Masduki Asbari; Nofiyanti Nofiyanti; Dian Ayunita; Aulia Rizka; Taufiq Kimas
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/zprx3757

Abstract

This study aims to analyze the crisis communication strategy implemented by Indofood in dealing with the crisis involving the Indomie Special Chicken Flavor product in 2023, related to the discovery of ethylene oxide (EtO) content that exceeds the safe limit. This study evaluates the effectiveness of crisis communication, analyzes consumer responses, and the application of crisis communication theory, especially the Situational Crisis Communication Theory (SCCT). This study uses a descriptive qualitative method with secondary data collected through literature studies, press releases, social media, and official statements from Indofood and BPOM. The results of the study indicate that Indofood implemented a diminishment and rebuilding strategy to reduce the impact of the crisis in the Indonesian domestic market and improve its brand image in the international market. The use of more interactive and empathetic social media is needed to build emotional relationships with more skeptical international consumers. This study concludes that proactive and responsive communication is essential in restoring consumer trust and maintaining brand loyalty, especially in the international market. This study contributes to understanding the dynamics of crisis communication in the food industry and the importance of an effective communication strategy in maintaining a company's reputation.
Co-Authors Aulia Rizka Dian Ayunita Masduki Asbari Nia Mintari Nofiyanti Nofiyanti Taufiq Kimas W Winanti