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All Journal Journal of Information Systems and Management JISMAB
Nofiyanti Nofiyanti
Universitas Insan Pembangunan Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Komunikasi Krisis dan Pengaruhnya Terhadap Kepercayaan Konsumen: Studi pada Krisis Produk Mie Instan Indofood (2023) Nia Mintari; Lorence Manalu; Masduki Asbari; Nofiyanti Nofiyanti; Dian Ayunita; Aulia Rizka; Taufiq Kimas
Motivaksi: Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol 2 No 1 (2025): Jurnal Ilmu Sosial, Manajemen, Akuntansi, dan Bisnis
Publisher : Yayasan Aya Sophia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70508/zprx3757

Abstract

This study aims to analyze the crisis communication strategy implemented by Indofood in dealing with the crisis involving the Indomie Special Chicken Flavor product in 2023, related to the discovery of ethylene oxide (EtO) content that exceeds the safe limit. This study evaluates the effectiveness of crisis communication, analyzes consumer responses, and the application of crisis communication theory, especially the Situational Crisis Communication Theory (SCCT). This study uses a descriptive qualitative method with secondary data collected through literature studies, press releases, social media, and official statements from Indofood and BPOM. The results of the study indicate that Indofood implemented a diminishment and rebuilding strategy to reduce the impact of the crisis in the Indonesian domestic market and improve its brand image in the international market. The use of more interactive and empathetic social media is needed to build emotional relationships with more skeptical international consumers. This study concludes that proactive and responsive communication is essential in restoring consumer trust and maintaining brand loyalty, especially in the international market. This study contributes to understanding the dynamics of crisis communication in the food industry and the importance of an effective communication strategy in maintaining a company's reputation.
Reskilling vs Upskilling: Tantangan Manajemen Talenta Menghadapi Otomasi Pekerjaan Rutin: Studi Literatur Review Nofiyanti Nofiyanti; Muhamad Devar Akhdan Nova; Khaerul Fahmi; Andira Fajrin; Karnawi Kamar; Winanti Winanti
Journal of Information Systems and Management (JISMA) Vol. 5 No. 2 (2026): April 2026
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v5i2.1251

Abstract

Perkembangan teknologi digital, khususnya Artificial Intelligence (AI) dan otomatisasi, telah mengubah struktur pekerjaan dan memicu kesenjangan keterampilan (skill gap) antara tenaga kerja dan kebutuhan industri. Penelitian ini bertujuan untuk menganalisis peran serta perbandingan reskilling dan upskilling dalam menghadapi otomatisasi pekerjaan rutin melalui pendekatan literature review. Metode yang digunakan adalah kualitatif dengan desain narrative literature review terhadap berbagai sumber ilmiah dalam rentang 5–10 tahun terakhir. Data dikumpulkan melalui studi dokumentasi dan dianalisis menggunakan analisis tematik serta sintesis literatur. Hasil penelitian menunjukkan bahwa otomatisasi mendorong pergeseran kebutuhan kompetensi menuju keterampilan digital, analitis, dan adaptif. Upskilling berperan dalam meningkatkan kompetensi tenaga kerja agar tetap relevan, sedangkan reskilling memungkinkan peralihan ke peran baru akibat perubahan struktur pekerjaan. Kedua strategi ini bersifat komplementer dalam mendukung pengembangan talenta yang adaptif. Namun, implementasinya masih menghadapi tantangan seperti keterbatasan infrastruktur, rendahnya literasi digital, serta kurangnya integrasi dengan strategi organisasi. Oleh karena itu, diperlukan pendekatan manajemen talenta yang terintegrasi dan berkelanjutan berbasis teknologi dan budaya pembelajaran sepanjang hayat untuk meningkatkan daya saing organisasi di era transformasi digital
Co-Authors Andira Fajrin Aulia Rizka Dian Ayunita Karnawi Kamar Khaerul Fahmi Lorence Manalu Masduki Asbari Muhamad Devar Akhdan Nova Nia Mintari Taufiq Kimas Winanti Winanti