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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN)
Shidik, Beta Arya Ash
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Decision Sciences, Operations Research & Management Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Perancangan Strategi Pengembangan Bisnis Menggunakan Metode Analisis SWOT pada UMKM Apem Kesesi Mak Sri Shidik, Beta Arya Ash; Apriliyanto, Yohandika Tri; Khasanah, Sufrotun; Nabela, Harlinda Rasvi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 3 (2025): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i3.46609

Abstract

Kue apem kesesi mak menis is a traditional food of Pekalongan. This UMKM has been producing apem cakes for approximately 30 years. Based on the interview results, many apem Kesesi cake MSME actors eventually went bankrupt due to a decline in public interest in consuming apem kesesi cakes. They tend to be more interested in buying and consuming contemporary snacks because they are more practical, more varied, more attractive, and more hygienic. This study aims to determine the right business development strategy using the SWOT analysis method. The research data was obtained through interviews with the owner of the Apem Kesesi Mak Menis UMKM, 2 employees, and 30 consumer samples. The sample selection method uses a purposive sampling technique. The research results obtained the right business development strategy, namely the WO strategy by minimizing existing weaknesses in an effort to take advantage of existing opportunities. From this strategy, UMKM Apem Kesesi Mak Menis needs to develop products, carry out digital marketing, and establish cooperation to expand business relations.
Identification of test liner paper production errors through six sigma DMAIC perception Apriliyanto, Yohandika Tri; Muhaimin, Achmad; Shidik, Beta Arya Ash
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 4 (2024): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i4.34021

Abstract

To achieve normal quality, organizations must be able to be aware of and check factors that can affect product quality. Quality control aims to reduce the number of defective or damaged goods, ensure the final results provided comply with company quality guidelines. PT Lohdjinawi Widjaya is a company that produces paper in Indonesia, one of its products is test liner paper. This can be seen from production data for the last 4 days of August with total production of 953,625 kg and total defects of 35,084 kg. From the results of research and data processing using the Six Sigma DMAIC method, it can be concluded that the biggest defect in test liner paper products at PT. Lohdjinawi Widjaya total broken edge defects 18,400 kg or 52%, damaged cross-section 12,406 kg or %. The research results showed that the lowest Six Sigma level results were 3,55 on the fourth day and the highest on the first day was 4,08. Four factors influence product quality including materials, people, methods, and machine.
Co-Authors Muhaimin, Achmad Nabela, Harlinda Rasvi Sufrotun Khasanah Yohandika Tri Apriliyanto