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All Journal Century: Journal of Chinese Language, Literature and Culture Journal of Law Science
Fahmi, Muhammad Khairul
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Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Perspektif Kebahasaan Pada Strategi Sensory Marketing Perusahaan Mixue : Kajian Tindak Tutur Pragmatik Rinaldi, Rinaldi; Fahmi, Muhammad Khairul; Susilo, Arkam; Nurkhalisa, Andi Naswa; Junaeny, Arini
Century: Journal of Chinese Language, Literature and Culture Vol. 12 No. 1 (2024)
Publisher : Universitas Kristen Petra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/century.12.1.27-38

Abstract

Salah satu faktor yang mempengaruhi kesuksesan suatu brand adalah strategi marketing yang tepat, adapun teknik marketing yang dapat digunakan yakni melalui penggunaan sensory marketing. Penelitian menggunakan metode kualitatif deskriptif yang berfokus pada peran konteks pragmatik dalam menentukan maksud tuturan di kehidupan sehari-hari. Sehingga tujuan penulisan ini yaitu menganalisis kebahasaan pada strategi sensory marketing perusahaan Mixue dalam kajian tindak tutur pragmatik indikator sensory Penglihatan (sight), Rasa (taste), Sentuhan (touch), Pendengaran (hear), Penciuman (smell). Sumber data penelitian ini didapatkan langsung dari wawancara informan serta sumber lain baik lisan maupun tulisan. Hasil penelitian ini membuktikan penggunaan sensory marketing yang dilakukan Mixue mampu mempengaruhi perilaku konsumen melalui logo, aksara mandarin, pelafalan unik, dan gimik.
Legal protection for farmers in the sale and purchase of paddy: The view of the MUI Babalan District and positive law (case study of Teluk Meku Village, Babalan District, Langkat Regency) Fahmi, Muhammad Khairul; Iqbal, Muhammad Nur
Journal of Law Science Vol. 7 No. 2 (2025): April: Law Science
Publisher : Institute Of computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jls.v7i2.6234

Abstract

The practice of buying and selling paddy in Teluk Meku Village is still conventional, with no written contracts, which weakens the bargaining position of farmers as prices are determined by middlemen and often fall below government standards. Non-cash payment systems, such as installments or deductions from future harvests, further increase farmers' dependence. From a sharia perspective, this practice does not fully align with the principles of justice, transparency, and honesty due to information imbalances and potential elements of gharar (uncertainty). In terms of positive law, Law No. 8 of 1999 on Consumer Protection guarantees farmers' rights to price and quality information, but its implementation remains weak due to limited government oversight and lack of socialization. This study uses a qualitative descriptive method with a case study approach through observation, interviews, and literature review. The results show that farmers suffer economic, legal, and sharia-related disadvantages due to limited market access and reliance on middlemen. The proposed solutions include forming cooperatives or farmer groups and strengthening government roles in price monitoring and educating farmers about their rights, aiming to create fairer transactions and reduce dependency on middlemen.
Co-Authors Arini Junaeny Iqbal, Muhammad Nur Nurkhalisa, Andi Naswa Rinaldi Rinaldi Susilo, Arkam