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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dehasen Mengabdi
Nabela, Inka
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Pelatihan Penyusunan Laporan Keuangan pada Toko Peralatan Olah Raga Made Sport Bengkulu Jalan Raden Fatah 11 RT 17 RW 03 No 69 Kelurahan Pagar Dewa Kecamatan Selebar Kota Bengkulu Nabela, Inka; Susena, Karona Cahya; Astuti, Kamelia
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.16 KB) | DOI: 10.37676/jdm.v1i2.2869

Abstract

Tujuan dari pelatihan ini ialah untuk memberikan penguatan kepada pelaku Usaha Mikro, Kecil dan Menengah, terkait peningkatan kemampuan dalam menyajikan laporan keuangan yang akuntabel. Metode yang digunakan adalah praktek penyusunan laporan keuangan, wawancara dan dokumentasi. Proses wawancara dilakukan dengan menggunakan depth interview. Kegiatan ini juga menghadirkan dua narasumber yaitu dari pemilik Toko bernama Deys Erika Julianti dan Filda Kusuma. Hasil penelitian ini sangat membantu sekali bagi pemilik Toko dalam mencatat kas masuk dan kas keluar dalam bentuk jurnal lalu membuat buku besar sampai dengan pembuatan laporan keuangan sederhana baik itu laporan laba rugi, perubahan modal dan neraca.
The Influence Of Company Image And Product Marketing Strategy On Purchasing Decisions Of Regional Apparatus Organisations (Opd) Via E-Catalogue (Case Study At Pt Kreativ Niaga Mandiri) Nabela, Inka; Anzori, Anzori; Febliansa, M Rahman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7688

Abstract

This study aims to analyze the influence of corporate image and marketing strategy on purchasing decisions for goods and services through the local e-catalog at PT Kreativ Niaga Mandiri. Government procurement of goods and services, regulated under LKPP Regulation No. 9 of 2021, provides a local e-catalog platform that facilitates effective fulfillment of needs by Government Agencies (OPD). In this study, a path analysis model is applied to understand the relationship between independent variables (corporate image and marketing strategy) and the dependent variable (purchase decision) using a quantitative causality approach. Data were collected via an online survey using a closed questionnaire distributed to 72 OPD respondents through Google Forms. The findings indicate that both corporate image and marketing strategy have a significant and simultaneous effect on purchasing decisions. A positive corporate image enhances consumer trust, while an effective marketing strategy attracts purchasing interest. Based on these findings, it is recommended that PT Kreativ Niaga Mandiri strengthen its corporate image, improve service quality, and optimize digital marketing strategies to maintain the company's relevance and competitiveness.
Co-Authors Astuti, kamelia Febliansa, M Rahman Karona Cahya Susena, Karona Cahya Tawakal, Anzori