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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Journal of Accounting and Management (JAM)
Febliansa, M Rahman
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Marketing Strategy Analysis of Lemea Ibu Melli's Traditional Food in Lebong Sakti District Irawati, Gustina; Anggriani, Ida; Febliansa, M Rahman
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i1.627

Abstract

The purpose of the study was to determine how the marketing strategy analysis of traditional food lemea Ibu Melli in Lebong Sakti District. The sample in this study was 35 people consisting of 5 internal factor respondents and 30 external samples, namely customers of lemea Ibu Melli. Data collection using a questionnaire and the analysis method used was SWOT analysis consisting of the Internal Strategy Factor Matrix (IFAS) and the External Strategy Factor Matrix (EFAS). The results of the study on the marketing strategy of traditional lemea food at the Lemea Ibuk Melli Business can be seen from internal and external factors. Based on the results of the total score obtained, it can be seen that the total value of the strength score owned is 21.75 while the weakness is 11.48 so the internal factor quadrant is 21.75-11.48 = 10.27. The Opportunity Score owned from the strategy is 20.50 and the threat is 10.22. So the external factor quadrant is 20.50 - 10.22 = 10.28. If the two weighted values ​​are combined in the IE matrix, then both will meet in cell I, which supports an aggressive strategy. The marketing strategy that can be carried out by the Lemea Ibuk Melli Business is to carry out the S-O (Strength-Opportunity) strategy or the strength-opportunity strategy is a strategy that uses internal strengths to take advantage of external opportunities. Alternative S-O strategies that can be formulated are maximizing production and promoting on social media.
The Effect of Competence, Motivation, and Job Satisfaction on Employee Performance Pt. Media Bengkulu Online Success Maharani, Nana; Soleh, Ahmad; Febliansa, M Rahman
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 4 No 1 (2025): Januari
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v4i1.7385

Abstract

This study aims to determine the effect of competence, motivation and job satisfaction on employee performance at PT Media Bengkulu Online Sukse.nThe type of research used in this study is associative research with a quantitative approach with a research method that utilizes numbers, starting from data collection to interpretation and presentation of results. The number of samples used in this study was 30 people. The data collection techniques in this study were observation and questionnaires measured using SPSS Software. The data analysis techniques used were multiple linear regression, coefficient of determination, and hypothesis testing. The results showed that there was an effect of competence (X1) on employee performance (Y) at PT. Media Bengkulu Online Sukses with a sig value of 0.000 <0.05 and tcount> ttable (6.760>0.135) from the significance value obtained that variable X had an effect on employee performance (Y). from the significance value obtained that the motivation variable (X2) has an effect on employee performance (Y) with a sig value of 0.005 <0.05 and tcount> ttable (8.427>0.135). There is an effect of job satisfaction (X3) on employee performance (Y) PT. Media Bengkulu Online Sukses with a sig value of 0.004 <0.05 and tcount> ttable (6.909>0.135) variable X3 has an effect on employee performance (Y). So it can be concluded that together the independent variables have a significant effect on the dependent variable.
Strategi Pemasaran Pempek Melalui Media Facebook Di Toko Dosqi Manna Kabupaten Bengkulu Selatan Apta, Muhammad Ferdi; Hanila, Siti; Febliansa, M Rahman; Gayatri, Ida Ayu Made Er Meytha; Prawitasari, Andriyani
Jurnal Dehasen Mengabdi Vol 4 No 1 (2025): Maret-Agustus
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdm.v4i1.7844

Abstract

The city of Manna is a city that is famous for its diversity of businesses in the culinary sector, both food and drink. One of the partners in this community service activity is a business actor in the food processing and sales sector, namely the Dosqi Manna Shop, which is managed by Mrs. Lioty, located in A. Yani, Manna City. In 2013, Mrs. Lioty started running a business in the field of typical Palembang food, namely Pempek. Mrs. Lioty provides raw materials, processes raw materials into products, and sells pempek food. There are problems related to business management, including that business actors do not yet have the equipment to support marketing and shipping products outside the city of Manna, and the management of financial records is still simple. The aim of this service is to increase the marketing of Toko Dosqi Manna's pempek products through facilitating the provision of equipment and training in managing business bookkeeping. The methods in this activity are divided into preparation stages (observation, interviews and documentation), implementation (statement of partners' willingness, facilitation of training, and facilitation of equipment provision), and evaluation of activities (partners are monitored after being facilitated with training and equipment). The results achieved in this activity are increased marketing of frozen pempek products and understanding of financial recordopen-accesss.
The Influence Of Shopee Paylater, Shipping Vouchers And Shopee Application Flash Sales On User Purchasing Decisions In The Manna City Area South Bengkulu District Sulistia, Zahra; Soleh, Ahmad; Febliansa, M Rahman
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v2i1.769

Abstract

Technological innovation in the form of software applications that facilitate shopping activities has been created, one of which is the Shopee application. In the Shopee application there are various offer features that function to attract customers and make shopping easier for customers. The various offer features provided and the most prominent from Shopee are. shopee paylater, Shipping Vouchers and Flash Sale. The purpose of this study is the influence of Shopee paylater, Shipping Vouchers and Flash Sale on user purchasing decisions in the Manna City area, South Bengkulu Regency. The research method used is quantitative, the data collection technique in this study is the questionnaire technique, with a research sample of 50 respondents. The results of the study showed that multiple linear regression 8,065 + 0.311 X1 + 0.311 X2 + 0.991 X3 +1,874. Where the coefficient is positive, meaning that there is a positive orunidirectional relationship between the variables Shopee Paylater (X1), Shipping Voucher (X2) Flash Sale (X3), the value is 0 (zero), purchasing decisions (Y) of users in the Manna City area, South Bengkulu Regency. The results of the Shopee Paylater test (XI) show t count 1.718> t table 1.675 and a significance of 0.048<0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Shopee Paylater has a positive and significant effect on user purchasing decisions in the Manna City area, South Bengkulu Regency. The results of the Shipping Voucher test (X2) show t count 1.808> t table 1.675 and a significance of 0.047 <0.05, then the results of the Ha hypothesis are accepted and Ho is rejected, meaning that Shipping Voucher has a positive and significant effect on user purchasing decisions in the Manna City area, South Bengkulu Regency. The results of the Flash Sale test (X3) show t count 8.694> t table 1.675 and significance 0.000 <0.05, then the results of the hypothesis Ha are accepted and Ho is rejected, meaning Flash Sale has a positive and significant effect on user purchasing decisions in the Manna City area, South Bengkulu Regency. Based on the comparison of the F count value with the F table, the F count value is greater than the F table value, which is 45.633> 2.79, so it is concluded that the hypothesis is accepted, meaning that there is a simultaneous influence between Shopee Paylater (XI), Shipping Vouchers (X2), Flash Sale (X3) on Purchasing Decisions (Y) of users in the Manna City area, South Bengkulu Regency. This can be seen at a significance level of 0.000 <0.05.
The Influence Of Company Image And Product Marketing Strategy On Purchasing Decisions Of Regional Apparatus Organisations (Opd) Via E-Catalogue (Case Study At Pt Kreativ Niaga Mandiri) Nabela, Inka; Anzori, Anzori; Febliansa, M Rahman
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7688

Abstract

This study aims to analyze the influence of corporate image and marketing strategy on purchasing decisions for goods and services through the local e-catalog at PT Kreativ Niaga Mandiri. Government procurement of goods and services, regulated under LKPP Regulation No. 9 of 2021, provides a local e-catalog platform that facilitates effective fulfillment of needs by Government Agencies (OPD). In this study, a path analysis model is applied to understand the relationship between independent variables (corporate image and marketing strategy) and the dependent variable (purchase decision) using a quantitative causality approach. Data were collected via an online survey using a closed questionnaire distributed to 72 OPD respondents through Google Forms. The findings indicate that both corporate image and marketing strategy have a significant and simultaneous effect on purchasing decisions. A positive corporate image enhances consumer trust, while an effective marketing strategy attracts purchasing interest. Based on these findings, it is recommended that PT Kreativ Niaga Mandiri strengthen its corporate image, improve service quality, and optimize digital marketing strategies to maintain the company's relevance and competitiveness.
Swot Analysis In Increasing The Sales Of Wood Products At The Wood Depot Tiga Mandala Putra In Kaur Regency Setiawan, Riduan; Anggriani, Ida; Febliansa, M Rahman
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.817

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) faced by Depot Kayu Tiga Mandala Putra in Kaur Regency, as well as to formulate appropriate marketing strategies to increase the sales of wood products. The method used is a combination of quantitative and qualitative approaches. Data collection techniques included direct observation, in-depth interviews, questionnaire distribution, and document analysis. Data analysis utilized the IFE (Internal Factor Evaluation) matrix, EFE (External Factor Evaluation) matrix, and SWOT quadrant mapping to determine relevant strategies.The research results indicate that the strategic position of Tiga Mandala Putra Wood Depot is in Quadrant I (aggressive strategy) with an IFE score of 2,39 and an EFE score of 2,22. This indicates that the depot has sufficient internal strengths and significant external opportunities. The recommended strategies include optimizing digital promotions, enhancing service capacity, and developing partnerships with local businesses. The implementation of SWOT-based strategies is expected to significantly increase sales volume and business competitiveness.
The Influence Of Reward And Punishment On Employee Performance At CV. Dinamika Mitra Nusantara, Bengkulu City Anugerah , Yeza Dwi; Susena, Karona Cahya; Febliansa, M Rahman
Journal of Accounting and Management Vol. 2 No. 1 (2025): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jam.v2i1.799

Abstract

Dinamika Mitra Nusantara of Bengkulu City, which was established in 2018 and is engaged in the distribution sector such as Tires, Oil, and Car Spare Parts and Heavy Equipment for Mining and Coal Companies, is one of the companies that faces challenges in maintaining productivity and optimal employee contribution to achieving targets. In recent years, employee performance has not been optimal, marked by decreased productivity, late assignments, and minimal innovation. The type of research conducted in this study is causal associative research with quantitative techniques. The sample of this study was 37 people who were staff and employees at CV. Dinamika Mitra Nusantara of Bengkulu City. Data collection using questionnaires and the analysis methods used were multiple linear regression, determination test and hypothesis test. The results of the regression analysis show that Reward (X1) has a significance value of 0.019 (<0.05), so Ho is rejected and Ha is accepted. This means that rewards have a significant effect on employees’ performance. The punishment variable (X2) has a significance of 0.000 <0.05, so Ho is rejected and Ha is accepted. This means that punishment has a significant effect on employees’ performance. And the simultaneous application of reward and punishment has a positive and significant impact on improving employees’ performance at CV. Dinamika Mitra Nusantara of Bengkulu City. This is evidenced by a significance value of 0.00 (<0.05) and F count of 87.853 with a significance of 0.000. Employees become more motivated because they feel that rewards and sanctions are given in a balanced manner. Thus, the alternative hypothesis (Ha) is accepted and the null hypothesis (Ho) is rejected.
Co-Authors Ahmad Soleh Anugerah , Yeza Dwi Apta, Muhammad Ferdi Gayatri, Ida Ayu Made Er Meytha Hanila, Siti Ida Anggriani Irawati, Gustina Karona Cahya Susena, Karona Cahya Maharani, Nana Nabela, Inka Prawitasari, Andriyani Setiawan, Riduan Sulistia, Zahra Tawakal, Anzori