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All Journal eMBeJi : Manajemen dan Bisnis Jurnal
Zahira, Tira Al
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Dalam Mencegah PHK Massal Di Industri Teknologi: Studi Kasus Spotify Technology S.A Harmen, Hilma; Sireagar, Waidan Nur; Amelia, Rika; Zahira, Tira Al; Fahira, Diana; Adella, Reghina; Sihombing, Melati; Pangaribuan, Hawila Sabta
Manajemen & Bisnis Jurnal Vol 11 No 1 (2025): Vol 11 No 1 (2025)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v11i1.262

Abstract

Abstract. The technology industry faces major challenges in managing its workforce amid global economic uncertainty and rapid technological developments. Mass layoffs are a common strategy used to increase efficiency, such as what happened at Spotify Technology S.A. in 2023. This article aims to analyze the causes of mass layoffs at Spotify and identify strategies that can be implemented to prevent layoffs in the technology industry. Using a descriptive qualitative approach and secondary data analysis, this article finds that the main factors of layoffs at Spotify include the global economic slowdown, suboptimal investment in business expansion, and increased automation based on artificial intelligence. Alternatively, companies can implement strategies such as more efficient organizational restructuring, employee skill enhancement (upskilling and reskilling), diversification of revenue sources, work flexibility, and transparency in decision-making. By implementing these strategies, companies can maintain business stability without significantly sacrificing their workforce.
Co-Authors Adella, Reghina Amelia, Rika Fahira, Diana Hilma Harmen Pangaribuan, Hawila Sabta Sihombing, Melati Sireagar, Waidan Nur