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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Keizai Journal of Comprehensive Science Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah

Andriyati, Yuli

Unknown Affiliation

Author-ID : 8370701

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Boikot terhadap Minat Beli Produk Pesaing di Kota Sampit Azizah, Windy Nur; Andriyati, Yuli
Keizai Vol 6, No 1 (2025): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v6i1.511

The boycott movement was widely discussed at the end of 2023. People began boycotting products that directly or indirectly supported acts of genocide. The impact of this boycott became increasingly evident on the targeted products. This study aims to examine the effect of the boycott of Israeli products on the purchase intention of competing products that were not boycotted. The study population consists of all residents of Sampit City. The sample was selected using purposive sampling, and the sample size was determined using Lemeshow's formula, resulting in 100 respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression. The results of the study show that the boycott has a positive effect on the purchase intention of competing products. Additionally, religion also has a positive effect in strengthening the relationship between the boycott and purchase intention. The boycott encouraged people to switch to alternative products, leading to a higher demand for substitute goods. Initially, many people were accustomed to using the boycotted products, but over time, they gradually transitioned to non-boycotted products, most of which are locally made. This trend is particularly evident in Indonesia, where the majority of the population is Muslim.

Pengaruh Harga dan Kelengkapan Produk terhadap Minat Belanja di Mentari Swalayan dimana Kemudahan Belanja di Alfamart menjadi Variabel Moderating Rusdawati, Rusdawati; Andriyati, Yuli
Keizai Vol 2, No 1 (2021): Maret
Publisher : Universitas Darwan Ali

This study was purposed to determine the effect of price and product completeness on shopping interest in Mentari Swalayan with the ease of shopping as a moderating variable. What is presented as a population is all customers who have shopped at Mentari Swalayan and Alfamart. The sampling method used was convenience sampling, in which the total amount of respondents was 112. The research instrument is a questionnaire using a Likert scale to collect data about price and product completeness variables and purchase desire, as well as the ease of shopping as a moderating using the HRA (Hierarchical Regression Analysis) method. The results of this study showed that price and product completeness partially and simultaneously have a positive significant effect on purchase intention. According to the result of data analysis, the ease of shopping does not moderate the effect of price and product completeness on shopping interest.

Pengaruh Customer Value terhadap Brand Loyalty: Customer Satisfaction sebagai Variabel Intervening pada Produk Smartphone Samsung di Kota Sampit Marpuah, Marpuah; Andriyati, Yuli
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

This study aims to know the effect of customer value on brand loyalty with customer satisfaction as an intervening variable on Samsung smartphone products in Sampit city. This study uses a purposive sampling technique with 80 respondents in Samsung smartphone users. Data was collected through questionnaires and methods for data analysis performed using structural equation modeling (SEM). The result showed that: (1) the customer value has a positive effect on customer satisfaction, (2) the customer value has a positive effect on brand loyalty, and (3) customer satisfaction has no effect on brand loyalty, so it is concluded that customer satisfaction is not an intervening variable between customer value and brand loyalty.

Co-Authors Azizah, Windy Nur Febriani, Nova Hayati*, Sari Ismail, Andy Kiantoro, Berliana Kristin Rahel, Herlina Leni Handayani M. Yogi Riyantama Isjoni Marpuah Marpuah, Marpuah Rokhman Permadi Rusdawati, Rusdawati Saifullah, M. Akbar Soddiki, Ahmad Winarti, Lili

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