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All Journal ARIKA Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Pratama, Andreas Dhiyong
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Other

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Analisis Strategi Penjualan Produk Saridele Menggunakan Metode SWOT dan BCG pada UMKM Saridele Segan Sugiarto, Vito Andrianto Pratama; Pratama, Andreas Dhiyong; Ishaq, Ardan Maulana; Saputri, Aisyatul Widad; Fitriani, Anisa Putri; Amalia, Dewi; Hariastuti, Ni Luh Putu
ARIKA Vol 19 No 1 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.1.21

Abstract

Soy milk is an alternative drink to replace cow's milk, and it is popular because it is highly nutritious. The availability of market opportunities for this substitute product is the basis for designing a business development strategy for Saridele Segan MSMEs through a SWOT analysis approach and the Boston Consulting Group (BCG) matrix. This study aims to formulate strategies and evaluate product positions in a business portfolio based on relative market share and market growth rate. SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats faced by this MSME. At the same time, the BCG matrix helps determine the optimal strategy for products in the Stars, Cash Cows, Question Marks, and Dogs categories. The study results indicate that Saridele Segan MSMEs are in quadrant 1 of the SWOT matrix and quadrant II of the Question Mark BCG group. The selected strategy refers to the SO strategy. Namely, an aggressive strategy to expand the market by maximizing the potential of superior products through the exploitation of Cash Cows to support investment in Question Marks and increase competitiveness through product innovation and operational efficiency. The integrated SWOT and BCG approach provides a practical strategic framework for the sustainability of Saridele MSMEs in a more competitive market.
Ekonomi Sirkular Desa: Packaging dan Pemasaran Pellet Magot-Komposter di Platform Digital Lukmandono, Lukmandono; Yuliawati, Evi; Dwicahyani, Anindya Rachma; Prabowo, Rony; Erdhianto, Yoniv; Suparjo, Suparjo; Pratama, Andreas Dhiyong; Ardyansyah, Farid; Ubaid, Zaky; Marnoto, Marnoto; Sugiarto, Vito Andrianto Pratama; Ishaq, Ardan Maulana
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 4, No. 2: October 2025
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2025.v4i2.8088

Abstract

Pengembangan ekonomi sirkular di tingkat desa menjadi pendekatan strategis dalam mengoptimalkan pemanfaatan sumber daya lokal dan limbah organik. Program pengabdian masyarakat ini dilaksanakan di Desa Sidomojo, Kabupaten Sidoarjo, dengan tujuan untuk meningkatkan kapasitas pelaku UMKM melalui pelatihan pengemasan dan pemasaran produk pelet magot-komposter secara digital. Kegiatan diawali dengan observasi lapangan, identifikasi masalah, dan penyusunan materi pelatihan. Pelatihan diberikan dalam bentuk sosialisasi dan praktik langsung tentang desain kemasan, penyusunan label produk, serta penggunaan platform e-commerce dan media sosial sebagai saluran pemasaran. Hasil kegiatan menunjukkan adanya peningkatan kualitas kemasan dan label produk UMKM, serta terciptanya akun e-commerce aktif untuk menjangkau pasar yang lebih luas. Program ini memberikan dampak nyata dalam mendukung transformasi digital dan penguatan ekonomi lokal berbasis keberlanjutan. Dengan demikian, model ini dapat menjadi contoh implementasi ekonomi sirkular yang relevan bagi pengembangan UMKM di desa-desa lainnya.Kata kunci: ekonomi sirkular, e-commerce, kemasan produk, magot-komposter, pengabdian masyarakat, UMKM
Co-Authors Dewi Amalia Dwicahyani, Anindya Rachma Erdhianto, Yoniv Evi Yuliawati Farid Ardyansyah Fitriani, Anisa Putri Ishaq, Ardan Maulana Lukmandono Marnoto, Marnoto Ni Luh Putu Hariastuti Rony Prabowo Saputri, Aisyatul Widad Sugiarto, Vito Andrianto Pratama Suparjo Ubaid, Zaky