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All Journal Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Yohanes Paulus Hanny Wadhi
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Akademisi Vokasi

 1 
PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN KONSUMEN DI RESTAURANT SENJA EATERY Yohanes Paulus Hanny Wadhi; Yulianus Berto; Ni Wayan Noviana Safitri; Reynaldo Angga Siagian
JURNAL AKADEMISI VOKASI Vol 2 No 2 (2023): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v2i2.93

Abstract

This research is designed as a case study. This quantitative case study with the research unit is the Twilight Eatery Restaurant from April 2023 to June 2023. The obstacles faced in marketing the Senja Eatery Restaurant products include a lack of employees and minimal promotion, namely only relying on social media such as Instagram which also has various limitations. Promotional activities offline such as distributing brochures, availability of highly disciplined employees. The marketing strategy carried out by Senja Eatery Restaurant is to carry out a marketing mix related to product, price, place, promotion, people, process and physical evidence. Marketing opportunities for Senja Eatery Restaurant are through social media such as Instagram, Facebook, WA, Google, and Tiktok.
Strategi Human Resources Development Department Dalam Meningkatkan Kualitas Karyawan Pada Hotel Meruorah Komodo Labuan Bajo Arnoldus Jeharu; Wahyudi, Agus; Yohanes Paulus Hanny Wadhi
JURNAL AKADEMISI VOKASI Vol 4 No 1 (2025): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v4i1.164

Abstract

The purpose of this research to analyze the strategies implemented by the Human Resources Development (HRD) department to improve the quality of employees at the Meruorah Komodo Labuan Bajo Hotel. The research method used is qualitative with a case study approach, involving in-depth interviews, participatory observation, and document analysis at the Meruorah Komodo Labuan Bajo Hotel. The results show that the HRD at Meruorah Hotel has implemented several key strategies that significantly contribute to improving employee quality. First, training and development. Second, the Internal Development Program (IDP) or mentoring and coaching. Third, career development. Fourth, consistent recognition and rewards increase employee motivation and loyalty or retention. Fifth, a focus on employee well-being has been proven to increase job satisfaction and productivity. The implementation of comprehensive and integrated HRD strategies is key to improving the quality of employees at the Meruorah Komodo Labuan Bajo Hotel.
Study on the Feasibility of Development of Compang Wesang Village as a Tourism Village through a Local Human Resource Management Approach Peong, Hersanius Kurnia; Dominikus Seno; Dewi Sartika Umul; Yohana Cintami Lerry; Yohanes Paulus Hanny Wadhi
JURNAL AKADEMISI VOKASI Vol 4 No 1 (2025): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v4i1.168

Abstract

This study examines the feasibility of developing Compang Wesang Village in East Manggarai Regency as a community-based tourism village destination through a human resource management approach. The selection of this topic is based on the importance of sustainable tourism development in rural areas and the gap between natural and cultural potential and the capacity of local human resources. This study uses a descriptive qualitative method with a case study design, through interview, observation, and documentation study techniques. The results of the study show that although the village has strong cultural and natural assets, tourism management has not been carried out professionally due to the lack of training, institutions, and a structured work system. The public's enthusiasm to participate is quite high, but it has not been properly facilitated by the government or external parties. These findings show the importance of combining HR management strategies with the principles of community empowerment so that the development of tourism villages can take place in a participatory, inclusive, and sustainable manner. Strengthening local institutions and the preparation of systematic training programs are important steps in encouraging sustainable economic and social growth.
Co-Authors Agus Wahyudi Arnoldus Jeharu Ayu Rahma Tyastuti Dewi Sartika Umul Dominikus Seno Felisima Ica Hersanius Kurnia Peong Kristoforus Toni Harjo Mappiasse Maria Yulita Dhone Ni Wayan Noviana Safitri Siagian, Reynaldo Angga Yohana Cintami Lerry Yulianus Berto