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All Journal Jurnal Akademisi Vokasi Jurnal Penelitian Terapan Mahasiswa
Mappiasse
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Akademisi Vokasi

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Digital Marketing Strategy : A Study On Start-Up Delivery Service Business In Manggarai Regencies Peong, Hersanius Kurnia; Iswanto, Andy Iwan; Mappiasse
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.109

Abstract

ABSTRACT This research investigates the implementation of digital marketing in start-up entrepot service businesses in the Greater Manggarai region, particularly focusing on the use of social media as the main marketing tool. Against the backdrop of the rapid development of information technology and the increasing popularity of the trust services business, this study aims to understand how businesses utilize digital marketing strategies to expand their market and increase their brand exposure. The research method used is a descriptive qualitative approach using data from online observations and interviews with drop-off service owners and customers. The results show that the majority of businesses use social media such as Facebook and Instagram as the main marketing tools, with the implementation of digital marketing strategies such as search engine optimization (SEO) to increase their online visibility. The implementation of digital marketing aims to increase brand awareness, customer numbers, and sales. Although competition in the market is getting tougher, innovation and effective marketing strategies are key to winning the competition. In conclusion, the implementation of digital marketing is a must in the growth strategy of a delivery service business in this digital era, allowing businesses to win the trust and preference of customers through consistent and relevant interactions on social media.
Persepsi Masyarakat Terhadap Program Pemberdayaan Masyarakat Binaan Balai Taman Nasional Komodo (Studi Kasus: Kampung Rinca) Bunga, Yovita Roukawali; Seran, Marius Yosef; Mappiasse; Muhammad Ikbal Putera
JURNAL AKADEMISI VOKASI Vol 3 No 2 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i2.143

Abstract

The purpose of this research is to evaluate the community empowerment program implemented by the Komodo National Park Center in Rinca Village and understand the level of community satisfaction with the community empowerment program that has been implemented. This research uses quantitative methods in a observation descriptive approach. The research population includes all community groups involved or affected by the empowerment program, while the research sample was taken as many as 55 respondents from the population. The data collection technique used to measure community satisfaction with the empowerment program is a questionnaire. This questionnaire includes 3 indicators on each of 11 statements with a Likert scale of 1 - 5. The results stated that most chose 4 (Agree) in this case it can be stated that they are “satisfied” with the empowerment program implemented, although there are aspects that need to be improved. In summary, this research is useful from a theoretical point of view to further research and more effective program planning for the future and from a practical point of view the results of this study can be used by the Komodo National Park as an evaluation and improvement of the program.
Co-Authors Akib Hehanussa Andy Iwan Iswanto Ayu Rahma Tyastuti Bunga, Yovita Roukawali Hersanius Kurnia Peong Kristoforus Toni Harjo Laurensius Sandrio Marius Yosef Seran Muhammad Ikbal Putera Yohana Cintami Lerry Yohanes Paulus Hanny Wadhi