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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Akademisi Vokasi
Putra, I Nengah Sandi Artha
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Rencana Induk Pembangunan Kepariwisataan Daerah Denpasar dan Yogyakarta: Studi Komparasi dan Pembelajaran Seran, Marius Yosef; Putra, Putu Guntur Pramana; Putra, I Nengah Sandi Artha; Sandrio, Laurensius; Ukar, Yosef Kurniawan
JURNAL AKADEMISI VOKASI Vol 3 No 1 (2024): Jurnal Akademisi Vokasi
Publisher : Pusat Penelitian dan Pengabdian Politeknik eLBajo Commodus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63604/javok.v3i1.114

Abstract

The Denpasar Tourism Development Master Plan Regional Regulation for 2018-2029 No. 3 of 2019 and The Yogyakarta Tourism Development Master Plan Regulation for 2015-2025 No. 3 of 2015 serve as guiding documents for the future trajectory of tourism development in their respective regions over the next decade. These regulations are instrumental in ensuring that the progression of tourism aligns with predetermined visions and objectives. This study adopts a comparative approach, which involves analyzing and contrasting the two regulations to draw insights. Comparative analysis is employed as a method to scrutinize data and derive new insights. The findings from this analysis reveal both similarities and disparities between the two regulations. Commonalities include shared objectives, legal underpinnings such as UU 1945 article 18, paragraph 6, adherence to Law no. 10 of 2009, regulatory types, timeframes, and general provisions. However, distinctions emerge in discussions about general and specific differences. Regarding tourism development objectives outlined in each regulation, such as those Denpasar Regional Regulation No. 3 of 2019, article 13 and Yogyakarta Regional Regulations No. 3 of 2015, article 7, both emphasize similar goals: fostering the growth of the creative economy, enhancing employment opportunities, boosting regional income, and safeguarding the environment. The effective implementation of these regulations of expected to yield positive outcomes for all stakeholders involved in tourism development.
The Marketing Of Tourism Villages Through Annual Event: Case Study Of Penglipuran Village Festival Putra, I Nengah Sandi Artha; Arini, Ni Nyoman; Raditya, I Putu Tiana
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.158

Abstract

Tourism villages in their development must have a good marketing strategy. Many tourist villages are not developing and progressing because the management and marketing aspects are not carried out properly. The development of a tourist village through an annual event strategy is one of the strategies carried out by independent tourism villages such as the Penglipuran Tourism Village. This study aims to examine the marketing strategy of Penglipuran Tourism Village through an annual event. Two objects that will be studied in the event are event management and marketing strategy. A qualitative approach is the method used in this study. The in-depth interview technique is a technique used to search for data in depth with a purposive sampling technique. The results of this study indicate that there is good event management carried out by the committee which consists of aspects of research, design, planning, coordinating and evaluating. The eight elements of the marketing mix are also applied in the event marketing strategy, such as product, price, place, promotion, people, packaging, programming and partnership aspects. Penglipuran Village Festival as an annual event is managed independently based on the community and is consistently carried out every year. This event has a good impact on the existence of tourism village branding, and provides economic, socio-cultural and environmental welfare benefits.
Co-Authors Arini, Ni Nyoman Laurensius Sandrio Marius Yosef Seran Putra, Putu Guntur Pramana Raditya, I Putu Tiana Yosef Kurniawan Ukar