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All Journal Jurnal Kajian Gender dan Anak ASPIRATION Journal eProceedings of Art & Design
Nugraha, Aditia
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Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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TRANSFORMING TOURISM COMMUNICATION: THE IMPACT OF DIGITAL ADVANCEMENTS AND AI INTEGRATION Kusumanegara, Idris; Sjuchro, Dian Wardiana; Nurfauziah, Isni; Nugraha, Aditia
ASPIRATION Journal Vol. 5 No. 1 (2024): July Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i1.54

Abstract

This research explores the dynamic interplay between tourism and communication, with a specific focus on the influence of digital advancements, including AI-powered tools, on tourism communication within a descriptive qualitative approach and literature study framework. Research Issues: The primary research issue addressed in this study pertains to the impact of digital advancements and AI integration in descriptive qualitative approach and literature study-based tourism communication. Communication Philosophy: A dialogical communication philosophy is adopted, emphasizing meaningful engagement between tourism providers and travelers. Communication Paradigm: The study aligns with a constructivist communication paradigm, recognizing the co-creation of meaning in tourism communication. This research underscores the significance of collaborative efforts among government agencies, travel industry stakeholders, travelers, and academics to fully utilize AI's potential in enhancing qualitative tourism communication. The study's findings are anticipated to benefit all stakeholders in tourism communication by improving efficiency and personalization, ultimately contributing to the industry's growth and sustainability.
PERANCANGAN MEDIA BRAND COMMUNICATION UNTUK MENINGKATKAN AWARENESS CAF… BABA SWITA Nugraha, Aditia; Lukito, Wahyu; Mulya Prajana, Adya
eProceedings of Art & Design Vol. 11 No. 4 (2024): Agustus 2024
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The phenomenon of the emergence of various cafes in Indonesia has become aneveryday sight. It can be seen from the many cafes that have sprung up from big cities to small towns, including the city of Bandung. Baba Swita is a new cafe in the city of Bandung.Baba Swita's advantages and potential are regularly communicated through only a few media platforms used, and it does not yet have maximum brand communication media,both online and offline, and wants to increase promotional efforts to further increase its awareness. To cover its target market widely, Baba Swita only consistently communicatesvia social media platforms in the form of Instagram. The phenomenon of the high level of the cafe industry and the rapid development of information media, Baba Swita needs tohave good brand communication in order to maintain and cover a wider market, namely by designing media and design systems and their application to communication media aspart of brand communication. This research was carried out by collecting data through literature study, observation, interviews and questionnaires which were then analyzedusing the SWOT analysis method, comparisonmatrix analysis, Consumer Insight and Consumer Journey. Keywords: design, brand communication, cafÈ, awareness, information development, media
PELECEHAN SEKSUAL DI LINGKUNGAN MAHASISWA Hidayat, Muhammad Syarif; Nugraha, Aditia; Wiguna, Muhammad Nasrullah; Supriyono, Supriyono
Jurnal Kajian Gender dan Anak Vol 7, No 1 (2023)
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/gender.v7i1.7939

Abstract

Perempuan umumnya kerap mengalami jenis pelecehan seksual terutama pelecehan dalam bentuk verbal. Umumnya laki-laki berpikir tindakannya tidak dianggap melemahkan pihak perempuan dan merupakan tindakan dari pelecehan seksual. Tujuan pada penelitian ini yaitu untuk menganalisis kecenderungan pelecehan di kalangan mahasiswa dan seberapa besar dampaknya bagi psikologis mahasiswa yang mengalami tindakan pelecehan tersebut. Metode pada penelitian yakni metode studi pustaka, yaitu menggunakan literatur terdahulu terkait dengan topik penelitian. Pada penelitian ini menggunakan studi pustaka yang berasal dari jurnal atau karya ilmiah terpublikasi yang memiliki topik serupa dengan penelitian. Studi literatur yang digunakan untuk menjelaskan fenomena terkait dengan isu sosial terkait dengan pelecehan di kalangan mahasiswa. Hasil penelitian menunjukkan bahwa pelecehan seksual di lingkungan mahasiswa masih tergolong tinggi karen kurangnya perhatian dari sekitar dan kurangnya Pendidikan tentang seksual. Hal ini disebabkan karena pada lingkungan kampus lebih menekankan pada Pendidikan yang sesuai dengan minat mahasiswa, sehingga banyak mahasiswa yang tidak mengetahui tentang pelecehan seksual yang umumnya berbentuk pelecehan verbal.
Co-Authors Adya Mulya Prajana Dian Wardiana Sjuchro Indradewa, Rhian Kusumanegara, Idris Lukito, Wahyu Nurfauziah, Isni Supriyono Supriyono Wiguna, Muhammad Nasrullah