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All Journal Jurnal Abdimas Bina Bangsa
Nursantoso, Teguh
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Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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MENGHUBUNGKAN INOVASI DAN MASYARAKAT: PENGEMBANGAN E-MARKETPLACE PKM UNIVERSITAS TERBUKA Prakoso, Teguh; Nursantoso, Teguh; Permanasari, Devi; Rovandi, Harris; Mustari, Mustari; Heriani, Heriani; Lase, Sepandil Laras
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1673

Abstract

Community Service (PkM) is one of the pillars in the tridharma of higher education which aims to provide a real impact on society. This study develops an e-marketplace application "Gallery PkM Universitas Terbuka" as a solution to improve the marketing of products resulting from community service. The method used is Rapid Application Development (RAD), which allows rapid application development with repeated iterations. The results of the study show that this application makes it easy for students, lecturers, and the community to access and market products. The trial of Universitas Terbuka students showed a satisfaction level of 73.14%, which is included in the "Good" category. However, there are several aspects that need to be improved, such as improving image editing features, optimizing product displays, and developing payment options. With this application, it is hoped that the marketing of PkM products can be more optimal, expanding reach, and increasing the economic independence of the community.
Co-Authors Heriani Heriani, Heriani Lase, Sepandil Laras Mustari Mustari Permanasari, Devi Rovandi, Harris Teguh Prakoso