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All Journal Aptisi Transactions on Technopreneurship (ATT) Jurnal Abdimas Bina Bangsa
Lase, Sepandil Laras
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Understanding Technopreneurship in Agricultural E-Marketplaces Lestari, Etty Puji; Prajanti, Sucihatiningsih Dian Wisika; Adzim, Fauzul; Primayesa, Elvina; Ismail, Muhammad Iqbal Al-Banna; Lase, Sepandil Laras
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.454

Abstract

Competition in the global market is challenging for technopreneurs to develop strategies that provide a comparative advantage to win the competition. The article aims to develop a model for applying agricultural product e-marketplaces, including the involvement of related stakeholders in Semarang and Magelang Regency, Indonesia. The study employs two primary analytical methods: the MACTOR framework, which assesses alliances, conflicts, and strategic recommendations, and the Analytical Hierarchy Process (AHP) to prioritize decision-making criteria. The results showed that developing agricultural product e-marketplaces requires collaboration from various stakeholders. Notably, consumers, who play a crucial role in the success of the e-marketplace, emerge as the most influential actors, while middlemen are identified as the most dependent. The primary challenge in developing an agricultural product e-marketplace is ensuring smooth food distribution. At the same time, alternative priorities include increasing business partnerships between local agricultural cooperatives and entrepreneurs/investors and providing infrastructure to support the development of e-marketplaces. This study emphasizes the importance of collaboration between various stakeholders in e-marketplace development and implementation of agricultural products so that they can be aligned for the success of the entire e-marketplace system.
MENGHUBUNGKAN INOVASI DAN MASYARAKAT: PENGEMBANGAN E-MARKETPLACE PKM UNIVERSITAS TERBUKA Prakoso, Teguh; Nursantoso, Teguh; Permanasari, Devi; Rovandi, Harris; Mustari, Mustari; Heriani, Heriani; Lase, Sepandil Laras
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1673

Abstract

Community Service (PkM) is one of the pillars in the tridharma of higher education which aims to provide a real impact on society. This study develops an e-marketplace application "Gallery PkM Universitas Terbuka" as a solution to improve the marketing of products resulting from community service. The method used is Rapid Application Development (RAD), which allows rapid application development with repeated iterations. The results of the study show that this application makes it easy for students, lecturers, and the community to access and market products. The trial of Universitas Terbuka students showed a satisfaction level of 73.14%, which is included in the "Good" category. However, there are several aspects that need to be improved, such as improving image editing features, optimizing product displays, and developing payment options. With this application, it is hoped that the marketing of PkM products can be more optimal, expanding reach, and increasing the economic independence of the community.
Co-Authors Etty Puji Lestari Heriani Heriani, Heriani Ismail, Muhammad Iqbal Al-Banna Mustari Mustari Nursantoso, Teguh Permanasari, Devi Primayesa, Elvina Rovandi, Harris Sucihatiningsih Dian Wisika Prajanti Teguh Prakoso