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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Siti Sahira
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Tantangan Pemasaran Produk Agribisnis pada UMKM Bunga Lestari: Analisis Hambatan dan Solusi Hendra Saputra; Enzelika Rosari Putri Hutasoit; Febri Milano Sagala; Khairur Rahmah Azjahra; Najha Nawanda Zhurfiy; Patricia Wanda Sianturi; Siti Fauziah; Siti Sahira; Suastiana Anja Kelauri; Fahmi Aditiya
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4210

Abstract

Bunga Lestari MSME faces various challenges in agribusiness product marketing amidst increasingly fierce competition. This study aims to analyze the marketing challenges encountered by the MSME and formulate appropriate solutions to enhance its competitiveness. The research method employed is a qualitative approach, with data collection through direct observation and semi-structured interviews with relevant stakeholders. The results indicate that the main obstacles faced are the lack of utilization of digital media, limited market access, and minimal product innovation. These findings suggest the necessity for developing a more effective digital marketing strategy and product innovation to increase the competitiveness and sales volume of Bunga Lestari MSME in a competitive market. Thus, this study provides recommendations that can assist the MSME in addressing the existing marketing challenges.
ANALISIS PROSES PENGAMBILAN KEPUTUSAN KONSUMEN GENERASI Z TERHADAP PRODUK SKINTIFIC DI KOTA MEDAN Enzelika Rosari Putri Hutasoit; Siti Sahira; Siti Fauziah; Muhammad Umair Yazid; Ahmad Suhendri Lubis; Najha Nawanda Zhurfiy; Hendra Saputra
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 6 (2025): November
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i6.1670

Abstract

Penelitian ini bertujuan untuk menggambarkan proses pengambilan keputusan konsumen Generasi Z di Kota Medan dalam membeli produk skincare Skintific. Pendekatan yang digunakan adalah kuantitatif deskriptif dengan melibatkan 80 responden berusia 16–25 tahun yang mengenal atau pernah menggunakan produk Skintific. Instrumen penelitian disusun berdasarkan lima tahapan pengambilan keputusan konsumen, yaitu pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, keputusan pembelian, dan perilaku pasca pembelian. Hasil uji validitas menunjukkan bahwa mayoritas item memenuhi kriteria kelayakan, sedangkan nilai Cronbach’s Alpha sebesar 0.930 menandakan konsistensi internal instrumen yang sangat baik. Analisis deskriptif memperlihatkan bahwa tahap pencarian informasi menjadi tahap yang paling dominan (mean = 4.2757), disusul tahap pengenalan kebutuhan dan keputusan pembelian. Sementara itu, tahap perilaku pasca pembelian memiliki skor terendah (mean = 3.7160), yang mengindikasikan bahwa pengalaman penggunaan produk masih bervariasi di antara responden. Secara keseluruhan, penelitian ini menunjukkan bahwa eksposur media sosial, kualitas informasi digital, serta citra merek memegang peran penting dalam membentuk keputusan pembelian Generasi Z terhadap Skintific. Temuan ini menegaskan perlunya strategi pemasaran digital dan kualitas produk yang konsisten untuk meningkatkan kepercayaan dan loyalitas konsumen.
PENERAPAN METODE JOYFUL LEARNING DALAM MENINGKATKAN MINAT BELAJAR PESERTA DIDIK PADA MATA PELAJARAN PENDIDIKAN AGAMA ISLAM DI MAN 2 KOTA SUKABUMI Amelia Putri; Siti Sahira; Siti Nurazizah Maulidi; Apriliyani; Nurwanti Arfah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.44224

Abstract

This study aims to analyze the implementation of the joyful learning method in improving students’ learning interest in Islamic Religious Education at MAN 2 Sukabumi City. The background of this research is the low level of students’ learning interest, which is reflected in passive participation and lack of enthusiasm during the learning process. This study uses a qualitative approach with a field research method. Data were collected through observation, interviews, and documentation involving Islamic Religious Education teachers and students. The data analysis technique was carried out through data reduction, data presentation, and conclusion drawing. The results of the study indicate that the implementation of the joyful learning method can create a more interactive, enjoyable, and student-centered learning atmosphere. This condition has a positive impact on increasing students’ attention, activeness, enthusiasm, and involvement in the learning process. In addition, students become more confident and motivated in participating in classroom activities. Therefore, the joyful learning method can be considered an effective alternative learning strategy in improving students’ learning interest, especially in Islamic Religious Education subjects.
Co-Authors Ahmad Suhendri Lubis Amelia Putri Apriliyani Enzelika Rosari Putri Hutasoit Fahmi Aditiya Febri Milano Sagala Hendra Saputra Khairur Rahmah Azjahra Muhammad Umair Yazid Najha Nawanda Zhurfiy Nurwanti Arfah Patricia Wanda Sianturi Siti Fauziah Siti Nurazizah Maulidi Suastiana Anja Kelauri