Selvy Zahrah Ariqah Tambunan
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Journal : Jurnal Manajemen Bisnis Eka Prasetya

The Impact Of Workload And Work-Life Balance On Competitive Advantage Mediated By Digital Skills At Homedoki Company Selvy Zahrah Ariqah Tambunan; Nisa Putri Fadhila; Retno Purwani Setyaningrum
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.571

Abstract

This study investigates the impact of workload and work-life balance on competitive advantage, with digital skills serving as a mediating variable. Utilizing a quantitative approach with causal design, data were collected and analyzed using Partial Least Squares (PLS) methodology. The findings reveal that both workload and work-life balance significantly influence competitive advantage. Moreover, digital skills partially mediate these relationships, with work-life balance showing a stronger mediation effect compared to workload. These results highlight the importance of managing workload, fostering work-life balance, and enhancing employees' digital skills as strategic measures to improve organizational competitiveness in a rapidly evolving business environment. This study provides insights for Homedoki Company to develop effective strategies aimed at enhancing employee well-being and sustaining market competitiveness.