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Wimbawani, Wiwik
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Hubungan Kinerja Karyawan Terhadap Kepuasan Konsumen Pada PT. Bess Finance Kota Metro Nanto, Rocky; Wimbawani, Wiwik; Umar, M Abdullah
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 1 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i1.82

Abstract

Customer satisfaction is a crucial element in the financial industry that affects customer loyalty. This study aims to examine the relationship between employee performance and customer satisfaction at PT Bess Finance Metro City. Involving qualitative and quantitative analysis techniques, this field research examined the independent variable (employee performance) and the dependent variable (customer satisfaction). Through an explanatory survey of 62 customers, data was processed to evaluate employee performance and customer satisfaction. Results showed a significant relationship between employee performance and customer satisfaction. Data collected from consumer respondents showed that there was a male dominance in the respondents, with the majority of BPKB motorcycle collateral users in the age range of 30 to 39 years. The frequency distribution of employee performance indicated the highest score in the 38 to 41 score range, while the lowest score was in the 50 to 53 range. Through Spearman Rank correlation analysis, a significant relationship was found between employee performance and customer satisfaction. The conclusion of this study confirms the positive relationship between employee performance and customer satisfaction. The higher the employee performance, the higher the level of customer satisfaction. The implication of this study shows the need for training and guidance for employees of PT Bess Finance Metro City to improve their performance in serving customers. This study provides limited insight into the population and sample at PT. Bess Finance Metro City, with the hope that it can be a source of development for further research.
Impulse Buying: Pengaruh Price Discount dan Display Product pada Mall Ramayana Ciplaz Bandar Lampung Sujarwo, Anton; Kristanto, Herry; Wimbawani, Wiwik
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.192

Abstract

ABSTRACT The purpose of this study was to determine the influence of price discounts and product displays on impulse buying at the Ramayana Ciplaz Mall in Bandar Lampung City. Impulse Buying can occur in any condition and in every human being. Someone who has a hobby of shopping will certainly not waste the situation that occurs if the factor of impulse buying is in front of their eyes, for example a discount. Someone will of course buy the product for reasons of economy. This study chose a quantitative method, the source of the data of which was obtained from a direct survey of respondents who visited Ciplaz Bandar Lampung. The research sample was 100 respondents. Multiple linear regression is the analysis technique chosen by the researcher. So that it produces Price Discount (X1) value Sign.0.004 <0.05, meaning that Price Discount (X1) has an effect on Impulse Buying. The higher and longer a product gets a discount, the higher the consumer will make unplanned purchases. Display Product (X2) value Sign.0.009 <0.05, meaning that Display Product (X2) has an effect on Impulse Buying. The more strategic and attractive a product is displayed, the more customers will make unplanned purchases.
Analisis Media Social Marketing terhadap Loyalitas Pelanggan dalam Menggunakan Produk Kecantikan Benings Handori; Handayani, Agustia; Wimbawani, Wiwik
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.256

Abstract

This study aims to analyze the influence of social media marketing on customer loyalty in using Bening's beauty products. The increasing use of social media in marketing strategies has become a significant concern, especially in the highly competitive beauty industry. The social media marketing variables examined include electronic word of mouth (e-WOM), social media marketing activities, and popular content. This research employed a quantitative associative method with a survey approach by distributing questionnaires to 310 respondents who are users of Benings products across Indonesia. The sampling technique used was simple random sampling. The results show that all three independent variables—e-WOM, social media marketing activities, and popular content—have a positive and significant influence on customer loyalty. These findings indicate that social media plays a crucial role in building and maintaining customer loyalty toward Bening's beauty products
Peranan Merek Lokal dalam Pertumbuhan Ekonomi di Indonesia dalam Perspektif Teori Neo Klasik: Studi pada Perusahaan Sepatu Nah Project Wijaya, Rossy Sapta; Wimbawani, Wiwik; Nata, Andrian Anwar L
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.259

Abstract

Economic growth is the process of changing the economic conditions of a country continuously towards the better. In Indonesia itself, MSMEs contribute significantly to increasing Gross Domestic Product, which of course MSMEs have an important role in Indonesia's economic growth. On the other hand, the role of local brands, especially fashion, in Indonesian MSMEs ranks first as MSME products that have experienced significant development. The research method in this study is qualitative descriptive, where all data sources are obtained based on literature and previous research that is studied using neoclassical theory. The results of the study revealed that (1) local brands have a large contribution to economic growth through job creation. Logically, the more new MSMEs are opened, the more employees they recruit, (2) local brands use digitalization in all lines of their operational activity processes, which means that local brands in MSMEs are able to contribute to increasing economic growth based on technological advances, and (3) since the Covid-19 pandemic, the government has provided soft loans to MSME business actors, and with this capital, it can increase the productivity of new and existing MSMEs.
Co-Authors Abadi, Yudha Budi ABDUL MANAF Anton Sujarwo, Anton Handayani, Agustia Handori Haryadi, Anton Kristanto, Herry M Abdullah Umar Nanto, Rocky Nata, Andrian Anwar L Suwardi, Gio Pilanditha Wijaya, Rossy Sapta