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All Journal MANAJEMEN Journal of Business Economics and Management
Tiara Turay
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Computer Science & IT Economics, Econometrics & Finance Other

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Pengaruh Kualitas Produk, Citra Merek Dan Persepsi Harga Terhadap Keputusan Pembelian Motor Listrik ( Studi Kasus Pada Pengguna Motor Listrik Di Kota Padang) Willi Dayanti; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, citra merek dan persepsi harga terhadap keputusan pembelian motor listrik di kota Padang. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi dalam penelitian ini adalah pengguna motor di kota Padang. Pengumpulan data menggunakan kuesioner. Sampel yang di ambil dalam penelitian ini sebanyak 100 responden dengan porpose sampling. Hasil penelitian menunjukkan bahwa kualitas produk tidak berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian, persepsi harga berpengaruh siggnifikan terhadap keputusan pembelian, dan kualitas produk, citra merek, dan persepsi harga berpengaruh secara simultan terhadap keputusan pembelian.
Pengaruh Fitur Keamanan, Kemudahan Penggunaan Dan Kualitas Pelayanan Terhadap Kepuasan Pengguna Aplikasi Dana Syaffa Aulia Andyani; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 3 (2025): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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This research aims to determine the effect of security features, ease of use and service quality on DANA application user satisfaction (case study of Bachelor of Management students at Dharma Andalas University, Padang). The population in this study was 518 undergraduate management students at Dharma Andalas University, Padang, with samples taken using the Raosoft sample size calculator so that the sample was 110 respondents. Data was obtained by distributing questionnaires and then processed and tested using IBM SPSS Statistics 22. From the research carried out, it is known that based on the results of hypothesis testing, it shows 1). Security features have a positive and significant effect on user satisfaction, 2). Convenience has a positive and significant effect on user satisfaction, 3). Service quality has a positive and significant effect on user satisfaction, 4). Security features, ease of use and service quality have a positive and significant effect on user satisfaction. Furthermore, the user satisfaction variable is influenced by security features, ease of use and service quality by 73.8%, namely the remaining 26.2% is influenced by other variables that are not in this study.
ANALISIS MODEL POLITICAL MARKETING SEBAGAI STRATEGI MENINGKATKAN PARTISIPASI POLITIK PEREMPUAN MINANGKABAU DI PARLEMEN Yesi Elsandra; Tiara Turay; Nadia Insani
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.882

Abstract

This study aims to analyze the low participation of female Minangkabau legislative members in West Sumatra. Women in Minangkabau culture and customs have a strong influence in customs. But this privilege has not been accompanied by equality in political participation. Minangkabau women can use political marketing strategies to compete with other candidates so that the mandate of the law of 30% female representation in parliament can be realized. The method used in this study is quantitative descriptive. The results of the study indicate that the marketing approach can be used in political activities called political marketing. Political marketing activities in the form of push marketing, pull marketing and pass marketing have a significant influence on constituents' decisions to elect legislative member
Co-Authors Nadia Insani Syaffa Aulia Andyani Willi Dayanti Yesi Elsandra