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All Journal Journal of Business, Social and Technology Media Riset Ekonomi Pembangunan (MedREP)
Azzahra, Alfira
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Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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PENGARUH PARTISIPASI PEREMPUAN TERHADAP PEREKONOMIAN KOTA/KABUPATEN DI SUMATERA BARAT Azzahra, Alfira; Zulva Riani, Novya
Media Riset Ekonomi Pembangunan (MedREP) Vol. 2 No. 1 (2025): MedREP: Volume 2, No. 1, Maret 2025
Publisher : Universitas Negeri Padang

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Abstract

The purpose of this study is to analyze the influence of women as professionals, women's involvement in parliament, and women's income contributions on the economy of cities/regencies in West Sumatra. This research utilizes secondary data sourced from the Central Bureau of Statistics (BPS) from 2017 to 2022. The study employs an equation model using the Random Effect Model (REM). The findings reveal that women as professionals have a positive and significant impact on the economy, women's involvement in parliament has no impact on the economy, and women's income contributions have a positive and significant effect on the economy of cities/regencies in West Sumatra.
The Effect of Customer Satisfaction on Loyalty of the Lembang Floating Market Tourism Area Triandewo, Maris Agung; Prasastyo, Klemens Wedanaji; Azzahra, Alfira
Journal of Business Social and Technology Vol. 4 No. 1 (2023): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v4i1.114

Abstract

The main purpose of this study is to find out the influence of Customer Experiences on Customer Loyalty through Customer Satisfaction in visitors to the Floating Market Lembang tourist area, Bandung, West Java, assisted by the use of Experience Economy. Experience Economy has four variables, that is, Entertainment, Education, Aesthetic, and Escapist all of which are important to map customers’ tendency to prefer. Research utilizes a type of quantitative research that is descriptive. The data was supported through distribution of questionnaires to respondents with a total of 201. This study utilized statistical methods via SmartPLS 3.0. The results of this study show that except for Education, other variables have positive and significant effect on Customer Satisfaction, that is, Entertainment, Aesthetic, and Escapist. Education does not have impact on Customer Satisfaction because it is likely that customers come to Floating Market Lembang to enjoy and relax, not learn, Thus, they do not need much education aspect of this tourism area. Ultimately, Customer Satisfaction gives impact on Customer Loyalty.
Co-Authors PRASASTYO, KLEMENS WEDANAJI Triandewo, Maris Agung Zulva Riani, Novya