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All Journal Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri JMD: Jurnal Riset Manajemen & Bisnis Dewantara
Isnaini, Fadila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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THE ROLE OF OMNICHANNEL STRATEGY AND SERVICE EXCELLENCE IN BEAUTY RETAIL Isnaini, Fadila; Maulida, Astrid Sekarkinasih; Agustin, Harisatul
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 7 No. 2 (2024): Juli (2024) - Desember (2024)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v7i2.1338

Abstract

In the digital era, the beauty industry has experienced rapid growth driven by technological advancements and shifting consumer behavior. The omnichannel strategy has emerged as a key approach in beauty retail to create an integrated shopping experience and enhance customer loyalty. This study aims to analyze the impact of omnichannel strategy, relationship marketing, and service quality on customer satisfaction and loyalty in Indonesia’s omnichannel beauty retail. A quantitative approach with explanatory research design was employed. Data was collected from 191 respondents who are customers of omnichannel beauty retailers using a questionnaire analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that the omnichannel strategy, relationship marketing, and service quality significantly influence customer satisfaction. Meanwhile, customer loyalty is primarily driven by customer satisfaction, with omnichannel strategy and relationship marketing as supporting factors. These findings provide practical implications for business practitioners in designing more effective marketing strategies.
Design and Development of a Power-Free Smart Cooler Box Using Phase Change Materials for Last-Mile Cold Chain Logistics Zahra, Helvina Aulia; Rusdiansyah, Ahmad; Dewi, Ratna Sari; Kusumawardani, Rindi; Pramata, Azzah Dyah; Isnaini, Fadila
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 28 No. 1 (2026): June 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.28.1.%p

Abstract

The growing demand for fresh products requires efficient and sustainable cold chain logistics, especially in last-mile delivery. Conventional refrigerated trucks utilized in last-mile logistics are hindered by high energy consumption, operational costs, and limited flexibility, creating a critical barrier for small-scale cold chain access. To address these inefficiencies, this research develops a Power-Free Smart Cooler Box that integrates Phase Change Material (PCM) technology with a high-performance composite structure to maintain frozen-grade temperatures without active power. The design methodology employed the Theory of Inventive Problem Solving (TRIZ) to systematically resolve the engineering contradiction between maximizing thermal endurance and minimizing system weight. The resulting configuration features a multi-layer insulation wall (Fiberglass/Vacuum Insulated Panel/Polyurethane) and a validated 6-sided PCM layout. This configuration enables the Smart Cooler Box to maintain an internal air temperature of ≤ −10 °C for more than 10 hours without external power. It is also equipped with a built-in IoT-based temperature sensor to ensure real-time traceability. These findings imply that the developed passive cooler provides a scientifically validated, zero-emission alternative that offers a flexible, energy-efficient, and environmentally friendly option for last-mile logistics while ensuring product safety in the final stage of delivery.
Co-Authors Agustin, Harisatul Ahmad Rusdiansyah Azzah Dyah Pramata, Azzah Dyah Maulida, Astrid Sekarkinasih Ratna Sari Dewi Rindi Kusumawardani, Rindi Zahra, Helvina Aulia