Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal ASEAN Journal on Hospitality and Tourism EKONOMIS : Journal of Economics and Business Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi
Novianto, Untung
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Engineering Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Community Participation in Sustainable Cultural Heritage Tourism in The Braga Tourism Village Baswarani, Delfta Tunjung; Novianto, Untung
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.06

Abstract

This study aims to examine community participation in the development of sustainable cultural heritage tourism in Braga Tourism Village, Bandung City. Initiated by the Bandung City Office of Culture and Tourism (DISBUDPAR) through a top-down approach as part of a tourism village activation program, the implementation of this initiative has raised concerns regarding the limited involvement of local residents. A descriptive qualitative approach was employed, with data collected through document analysis, field observations, and in-depth interviews with key stakeholders including street vendors, tourism awareness groups, village officials, and representatives of the local tourism office. Data were analyzed using Miles and Huberman’s interactive model through data reduction, display, and conclusion drawing. The findings reveal that while the initial planning was government-driven, local communities have gradually taken the lead in sustaining tourism activities by initiating creative and community-based programs. Public facilities and government-provided training have supported tourism development, yet the optimization of these resources remains limited due to insufficient community capacity. Moreover, the preservation of cultural heritage particularly Braga’s historic buildings and urban identity has been maintained through a combination of formal regulations and civic engagement. The study concludes that the success of sustainable tourism in urban heritage settings such as Braga depends on effective collaboration between government and communities, with local residents playing a central role in preserving cultural values while deriving socio-economic benefits.
Halal Awareness, Brand Image, and Low Price Strategies on Purchasing Decisions for Food and Beverage Products Bahri, Khoirun Nisa; Novianto, Untung; Rozak, Abdul; Gaffar, Vanessa; Wibowo, Lili Adi; Dirgantari, Puspo Dewi; Azzahra, Fanny Fatimah
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2010

Abstract

This study aims to determine the influence of halal awareness, brand image, and low price strategy on purchasing decisions for food and beverage products among Muslim communities in Indonesia. This research is quantitative research using a survey method for Mixue customers in West Java.Data processing uses SEM (Structural Equation Model). Data was distributed to 100 rerespondents in West Java. The results of this study conclude that the variables of Halal Awareness and Low Price Strategy have an effect on the Brand Image of Mixue products. The variables of Halal Awareness and Low Price Strategy have an effect on the purchasing decision of Mixue products. This means that the Brand Image variable can affect Halal Awareness and Low Price Strategy on the purchasing decision of Mixue products.
SOSIALISASI PERJANJIAN PERDAGANGAN BEBAS PADA UMKM KADIN KOTA BANDUNG DALAM MENINGKATKAN EKSPOR Minhajuddin, Minhajuddin; Rozak, Abdul; Novianto, Untung; Nabila Putri, Kenny
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 9 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i9.3428-3436

Abstract

Kota Bandung merupakan pusat perekonomian dengan berbagai keunggulan yang dimiliki seperti pusat brand lokal, ekonomi kreatif, dan bidang Pariwisata yang menarik banyak pengunjung setiap tahun. Sektor ekonomi kreatif berkembang dengan pesat disebabkan oleh jumlah UMKM di kota Bandung yang cukup besar yang menghasilkan beragam produk yang memiliki potensi untuk bersaing di pasar internasional. Namun demikian, minimnya literasi terkait bidang ekspor membuat Pelaku UMKM kota Bandung belum mampu menjangkau pasar global. Kegiatan pengabdian ini berfokus pada edukasi tentang regulasi dan prosedur ekspor, serta cara memanfaatkan perjanjian perdagangan bebas untuk mendapatkan tarif preferensi. Metode yang digunakan adalah workshop dan seminar, melibatkan perwakilan dari instansi pemerintah, akademisi, dan praktisi ekspor impor. Melalui sosialisasi ini, diharapkan UMKM dapat memahami urgensi dan tata cara pemanfaatan perjanjian perdagangan bebas dan meningkatkan kesadaran dan pemberdayaan UMKM dalam memanfaatkan perjanjian perdagangan internasional untuk memaksimalkan ekspor, serta memberikan motivasi kepada pelaku UMKM untuk menembus pasar internasional.
Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency Novianto, Untung; Bahri, Khoirun Nisa; Jannah, Siti Alif Betha Nur
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to find out how the implementation of Experiential marketing can improve tourists' visiting decisions. The method used in this research uses a qualitative method. The respondents used in this research were 4 tourists and managers using random sampling. The government's plan, based on the strategic plan of the Ministry of Tourism and Creative Economy, initiates how to revive the tourism sector after the Covid-19 pandemic and revive the community's economy through the tourism sector. The Ministry of Tourism and Creative Economy has a strategy to develop a tourist destination that prioritizes positive value for tourists, so that it can contribute to exploring existing potential. in their respective places or explore their own potential which can be collaborated with this tourism sector. One of them is the establishment of a Camping Ground, which is how the management can provide a positive experience for tourists. After this Camping Ground became increasingly well known and had a positive image, indirectly the management and the community could directly enjoy the results. Based on the description above, research was conducted regarding the Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency. The method used in this research is qualitative, with interview, observation and documentation methods. The number of resource persons in this research was 4 resource persons consisting of management and tourists at the Mata Air Cimincul Camping Ground. The results of this research show that the implementation of Experiential Marketing has contributed to increasing tourists' visiting decisions, with more and more tourists visiting the Cimincul Subang Springs Camping Ground.
Co-Authors Abdul Rozak Azzahra, Fanny Fatimah Bahri, Khoirun Nisa Baswarani, Delfta Tunjung Jannah, Siti Alif Betha Nur Lili Adi Wibowo Minhajuddin, Minhajuddin Nabila Putri, Kenny Puspo Dewi Dirgantari Vanessa Gaffar