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PENGARUH BAURAN PEMASARAN 4P TERHADAP KEPUTUSAN PEMBELIAN RUMAH (STUDI KASUS KONSUMEN TJOKRO BOULEVARD BANTUL) Sari, Erma Yunita; Prasojo, Eko
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2019

Abstract

This study aims to determine the effect of product, price, location and promotion on purchasing decisions, as measured by partial significance test (t test) and simultaneous significance test (F test), the data analysis technique used to answer hypothesis by multiple linear regression test. The population in this study is consumers / buyers of Tjokro Boulevard Bantul housing. The sampling technique uses the Axial Sampling method with a total sample of 50 people. The results of this study indicate that: 1) The product has a positive effect on purchasing decisions, this is evidenced by the significance of 0.000 < 0.05, the value of t-count (3.791) > t-table (1.676); Price has a positive effect on purchasing decisions, this is evidenced by the significance of 0.002 < 0.05, calculated t-value (3.297) > t-table (1.676); Location has a positive effect, this is evidenced by the significance of 0.000 < 0.05, the value of t-count (4.084) > t-table (1.676); Promotion has a positive effect on purchasing decisions, this is evidenced by a significance of 0.002 < 0.05, calculated t-value (3.374) > t-table (1.676). 2) Product, price, location, and promotion have an influence on purchasing decisions, this is evidenced by significance 0.000 < 0.05, calculated Fvalue (78.776) > Ftable (2.57). 3) Multiple linear equation Y = -2.414+ 0.334 (X 1)+0.247 (X 2) + 0.302 (X 3) + 0.228 (X 4). 4) The coefficient of determination (R2) is 0.864 indicating that product, price, location, and promotion have an influence on purchasing decisions by 86.4% while 13.6% is influenced by other factors not examined.
PENGARUH MANAJEMEN PENDIDIKAN DAN KINERJA GURU TERHADAP PRESTASI AKADEMIK SISWA DI MAN KOTA BATU Sari, Erma Yunita; Abidin, Munirul
Idaarah: Jurnal Manajemen Pendidikan Vol 9 No 1 (2025): JUNI
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/idaarah.v9i1.52613

Abstract

This study aims to analyze the impact of educational management and teacher performance on students' academic achievements. The research employs a quantitative method with a non-experimental approach, involving students and teachers from MAN Kota Batu as respondents. A total of 100 respondents were selected using the proportionate stratified random sampling technique. Data were collected through questionnaires measuring three variables: educational management (X1), teacher performance (X2), and students' academic achievements (Y). The findings of the data analysis revealed the following: 1) Educational management has a positive and significant effect on students' academic achievements at MAN Kota Batu, with a t-value of 37.614 > t-table value of 1.9847, indicating that educational management significantly influences students' academic performance. 2) Teacher performance also shows a positive and significant impact on students' academic achievements at MAN Kota Batu, with a t-value of 16.293 > t-table value of 1.9847, confirming that teacher performance plays a role in enhancing students' academic outcomes. 3)The combined effect of educational management and teacher performance on students' academic achievements is both positive and significant, as evidenced by an F-value of 1658.230 > F-table value of 3. 090.These results suggest that educational management and teacher performance significantly influence students' academic achievements. Therefore, educational institutions can strengthen their management systems by involving all school stakeholders and implementing evaluation systems to monitor teacher performance effectively.
STRATEGI KEPEMIMPINAN KYAI DALAM MENUMBUHKAN JIWA KEWIRAUSAHAAN SANTRI DI ERA DIGITAL (Studi Kasus Di Pondok Pesantren Bahrul Maghfiroh Kota Malang) Sari, Erma Yunita; Nasith, Ali; Aziz, Abdul
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era has brought fundamental changes to Islamic boarding schools (pesantren), which are expected to produce santri who are independent, innovative, and competitive without abandoning Islamic values. This study aims to: (1) analyze the kyai's leadership vision in fostering the entrepreneurial spirit of santri in the digital era, (2) describe the leadership approaches applied by the kyai, and (3) examine the impact of kyai leadership at Bahrul Maghfiroh Islamic Boarding School, Malang City. This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews, participatory observation, and documentation, analyzed using the interactive model of Miles, Huberman, and Saldana. The findings indicate: (1) The kyai's leadership vision is oriented toward the holistic development of santri independence encompassing spiritual, character, and economic dimensions, with digital technology as an entrepreneurship support tool aligned with Islamic ethics; (2) The leadership approach is implemented through three integrated strategies: exemplary leadership, santri development and empowerment through the Santri Preneur program and Vocational Training Center (BLK) using learning by doing, and digitalization through an AI laboratory and social media-based digital marketing; (3) The impact is manifested in cognitive, affective, and psychomotor dimensions, evidenced by increased revenue of the koi fish business unit reaching IDR 60 million via TikTok, achieving first place in a national inter-pesantren entrepreneurship competition, and santri initiating digital-based independent businesses.