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All Journal Jurnal Pendidikan Sosiologi dan Humaniora Society
Umaruddin, Muhammad
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Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Youth Farmer Regeneration: Social Networks in Klaten's Farming Community from a Risk Society Theory Umaruddin, Muhammad; Julfadlina, Chairunnisa
Jurnal Pendidikan Sosiologi dan Humaniora Vol 16, No 1 (2025): April 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j-psh.v16i1.90746

Abstract

This study aims to analyze the role of social networks in Komunitas Petani Muda Klaten (KPMK) in promoting the regeneration of young farmers by enhancing interaction, collaboration, and support among community members. Using the risk society theory framework, it examines efforts to reduce uncertainties and risks related to land access, capital, and technology faced by youth in the agricultural sector. The research employs a mixed-methods approach, integrating qualitative and quantitative analyses to comprehensively understand KPMK dynamics. Digital data from online articles and YouTube videos were collected, supplemented by interviews and online surveys. Qualitative data were thematically analyzed using Atlas.ti, while quantitative data were processed descriptively via Microsoft Excel. Findings reveal that young farmers in Klaten face serious economic and social challenges, including high production costs, limited access to modern agricultural technology, and negative stigma toward farming as a profession. KPMK plays a critical role in mitigating these risks by providing access to capital, training, and marketing networks, while strengthening social support and solidarity among members through technology and social media. The community positively impacts agricultural sustainability and youth engagement by leveraging social networks for information exchange, collaboration, and mutual support. Through training, sustained mentoring, and strategic partnerships with stakeholders, KPMK enhances social cohesion, technical knowledge, and access to agricultural resources and technology. However, challenges such as insufficient intensive mentoring and reliance on external support must be addressed to ensure long-term sustainability.
Konstruksi Makna dan Sentimen: Representasi Dunia Pertanian dalam Platform YouTube di Indonesia Umaruddin, Muhammad; Febriansyah, Ahmad; Tahira, Nabila
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.804

Abstract

This study examines how the farming profession is portrayed and understood on YouTube, a platform that has received little attention in previous academic work. Drawing on Stuart Hall’s theory of representation and using a digital ethnography approach, the research analyzes six selected YouTube videos, identified through the PRISMA method. Through thematic analysis using ATLAS.ti, the study identifies key symbolic representations, while sentiment analysis with AI Studio categorizes audience responses as positive, negative, or neutral. The findings suggest that video formats—such as monologues, vlog-style storytelling, and complex editing—contribute to diverse portrayals of farmers. Negative portrayals, as seen in Indonesia Terancam Krisis Petani Muda (CNN Indonesia), tend to reinforce views of farming as difficult and economically insecure. On the other hand, videos like Pengantin Baru Lulusan Sarjana Sukses Jadi Petani (Wong Ladangan) offer more positive narratives, showing farming as a viable and rewarding profession. This study contributes to discussions on digital representation by showing how online media shape public perceptions of professional identities. It also provides practical insights for agricultural policymakers and content creators to rethink how farming is communicated to the public, particularly to younger audiences.
Co-Authors Ahmad Febriansyah Julfadlina, Chairunnisa Tahira, Nabila