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All Journal Arabi : Journal of Arabic Studies Jurnal EMT KITA
Baihaqi, Ahmad Imam
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Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Variety Seeking dan Minat Beli Terhadap Keputusan Pembelian Baihaqi, Ahmad Imam; Sartika, Fani; Supiati; Elizabeth; Nurlina
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3968

Abstract

The purpose of this research is to analyze and test the influence of Variety Seeking and purchase interest on the decision to purchase Zalora products. This research uses a quantitative method with regression analysis. The sampling technique uses purposive sampling and the number of samples as many as 71 respondents was obtained by distributing questionnaires to consumers who have shopped at Zalora. The data was analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of this research show that purchase interest has a significant effect on the decision to purchase Zalora products, while variety seeking does not have a significant effect on the decision to purchase Zalora products. The results of this research can be used as evaluation material for the management of companies that trade fashion products to pay more attention to purchase interest so that the decision to purchase Zalora products can be improved.
Development of HOTS-Based Arabic Language Module to Improve Students' Critical Thinking Skills Baihaqi, Ahmad Imam; Syammary, Naufal Akmal; Masrifah, Khusnul; Murtadho, Nurul; Nurhidayati, Nurhidayati
Arabi : Journal of Arabic Studies Vol. 10 No. 1 (2025)
Publisher : IMLA (Arabic Teacher and Lecturer Association of Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24865/ajas.v10i1.908

Abstract

This study aims to develop and evaluate Arabic teaching module based on Higher Order Thinking Skills (HOTS) to enhance students' critical thinking abilities. The textbook was developed using the ADDIE model (Analyze, Design, Develop, Implement, Evaluate) and focused on reading skills. The sample included 18 students from Al-Hikmah Batu School. Data were collected through interviews, observations, tests, and documentation, yielding both qualitative and quantitative results. The findings showed that the educational materials, integrating HOTS components, were relevant to students' daily lives, covering topics like greetings, family, school, hobbies, and food. Expert assessments of content and media validity were high, with a score of 90.62%. The effectiveness test showed a significant increase in student performance, from 58.22 in the pre-test to 75.94 in the post-test. The paired sample T-test confirmed the statistical significance of the results (T = -10.050, p = 0.000), demonstrating the effectiveness of the HOTS-based reading textbook.
Co-Authors Elizabeth Masrifah, Khusnul Nurhidayati Nurhidayati Nurlina Nurul Murtadho Sartika, Fani Supiati Syammary, Naufal Akmal