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All Journal Publikasi Riset Mahasiswa Manajemen Nusantara Community Empowerment Review
Kiromi, Mukhammad Nuzulul
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh E-Service Quality dan Customer Satisfaction Terhadap Customer Loyality pada Tiktok Shop : Studi Kasus Mahasiswa Fakultas Ekonomi UNUSIDA Zainiyah, Alfidhotul; Irsyadia, Latifah; Kiromi, Mukhammad Nuzulul; Kamila, Edita Rachma
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.10529

Abstract

This study aims to analyze the effect of E-Service Quality and Customer Satisfaction on Customer Loyalty on the TikTok Shop platform. With a quantitative approach, data was collected through a survey of 100 respondents who were students of the Faculty of Economics, Nahdlatul Ulama University, Sidoarjo. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results showed that E-Service Quality and Customer Satisfaction have a positive and significant influence on Customer Loyalty. Partially, Customer Satisfaction has a greater influence than E-Service Quality. Simultaneously, both variables contribute significantly to increasing customer loyalty, with the dominant role of Customer Satisfaction. This research underscores the importance of TikTok Shop to improve efficient and secure e-service quality, and focus on customer satisfaction through an optimal shopping experience. The findings provide strategic insights for e-commerce businesses in increasing customer loyalty.
Sosialisasi untuk Mencegah Terjadinya Tiga Dosa Besar dalam Lingkungan Pendidikan Madrasah Aliyah Farhani, Ahmad Luqman Fathul; Purnomo, Ryan; Puspitasari, Azmilia Citra Dwi; Salamah, Alvina Daris; Pratama, Erlangga Wahyu; Dewi, Lailatul Ramadhani Lestari; Aisiyafirdaus, Mei Nur; Kiromi, Mukhammad Nuzulul; Fauziyah, Ninik; Nafisah, Sittah Durrotun; Masruro, Yesita Rahayu
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/khaa4382

Abstract

Maraknya kekerasan (perundungan), pelecehan seksual, dan intoleransi yang kerap menimpa peserta didik merupakan ancaman serius bagi pembentukan jati diri generasi bangsa. Kegiatan pengabdian masyarakat ini bertujuan untuk menganalisis dan mengupayakan pencegahan tiga dosa besar dalam pendidikan melalui sosialisasi kepada siswa-siswi Madrasah Aliyah Darun Najah Kajeksan, Kecamatan Tulangan. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus untuk memperoleh gambaran mendalam mengenai kondisi nyata yang dihadapi siswa, termasuk pemahaman mereka tentang penyebab, dampak negatif, serta upaya pencegahan terhadap tiga dosa besar tersebut. Hasil kegiatan menunjukkan bahwa sebagian besar siswa sudah mengenali tiga dosa besar dalam pendidikan, meskipun masih ada sebagian yang memerlukan pemahaman lebih lanjut dan pembiasaan secara intensif untuk benar-benar mampu menghindari perilaku negatif tersebut. Temuan ini menegaskan pentingnya sosialisasi berkelanjutan dalam membangun kesadaran siswa terhadap nilai-nilai positif dan mendorong terciptanya lingkungan pendidikan yang aman dan bermartabat. The rise of violence (bullying), sexual harassment, and intolerance that frequently befall students poses a serious threat to the formation of the identity of the nation's generation. This community service activity aims to analyze and prevent the three major sins in education through outreach to students of Madrasah Aliyah Darun Najah Kajeksan, Tulangan District. The method used is a qualitative case study approach to obtain an in-depth picture of the real conditions faced by students, including their understanding of the causes, negative impacts, and prevention efforts for the three major sins. The results of the activity indicate that most students already recognize the three major sins in education, although some still require further understanding and intensive habituation to truly be able to avoid these negative behaviors. These findings emphasize the importance of ongoing outreach in building students' awareness of positive values and encouraging the creation of a safe and dignified educational environment.
Co-Authors Aisiyafirdaus, Mei Nur Dewi, Lailatul Ramadhani Lestari Farhani, Ahmad Luqman Fathul Fauziyah, Ninik Irsyadia, Latifah Kamila, Edita Rachma Masruro, Yesita Rahayu Nafisah, Sittah Durrotun Pratama, Erlangga Wahyu Purnomo, Ryan Puspitasari, Azmilia Citra Dwi Salamah, Alvina Daris Zainiyah, Alfidhotul