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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Publikasi Riset Mahasiswa Manajemen Nusantara Community Empowerment Review
Zainiyah, Alfidhotul
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Price and Legal Awareness Impact on Pirated Books Purchase Intention Zainiyah, Alfidhotul; Sholikhah, Afifatus; Restiani, Veina Ayu; Ariyanti, Sindy Rosita Alvi; Ivanka, Siska; Agustianingsih, Dina; Islamuddin, Wahyu
Publikasi Riset Mahasiswa Manajemen Vol 6 No 1 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i1.8339

Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Perceived Price dan Legal Awareness terhadap minat beli buku bajakan di kalangan mahasiswa Fakultas Ekonomi Universitas Nahdlatul Ulama Sidoarjo. Topik ini dipilih karena adanya isu pembajakan dalam lingkup akademik dan industri penerbitan di Indonesia. Mahasiswa dengan segala kebutuhan literaturnya adalah kelompok yang rentan terlibat dalam pembelian buku bajakan, terutama dengan semakin majunya e-commerce sebagai transaksi jual beli yang memudahkan mahasiswa dalam mengakses buku bajakan secara online. Hal ini dapat menjadi ancaman bagi penulis dan penerbit dengan hilangnya royalti dari hak cipta dan kekayaan intelektual yang berakibat pada kerugian ekonomi dan berkurangnya reputasi dari penjualan buku bajakan. Metode penelitian yang digunakan dalam penelitian ini adalah kuantitatif dengan teknik cross-sectional dan analisis regresi berganda dengan menggunakan alat bantu berupa software SPSS versi 16.0 dengan sampel yang diambil sebanyak 60 mahasiswa Fakultas Ekonomi Universitas Nahdlatul Ulama Sidoarjo. Hasil penelitian menunjukkan bahwa Legal Awareness memiliki pengaruh signifikan terhadap minat beli, sementara Perceived Price tidak menunjukkan pengaruh signifikan secara parsial. Implikasi dari penelitian ini adalah perlunya peningkatan kesadaran hukum dan edukasi hak cipta di kalangan mahasiswa untuk mengurangi praktik pembajakan. Penelitian selanjutnya disarankan untuk memperluas cakupan sampel dan mempertimbangkan faktor-faktor lain yang memengaruhi perilaku pembelian buku bajakan. Kata kunci—Persepsi Harga, Kesadaran Hukum, Minat Beli, Buku Bajakan Abstract: The purpose of this study is to determine the effect of Perceived Price and Legal Awareness on purchase intention of pirated books among students of the Economics Faculty of Nahdlatul Ulama University Sidoarjo. This topic was chosen because of the issue of piracy in the academic and publishing industry in Indonesia. Students with all their literature needs are a vulnerable group involved in purchasing pirated books, especially with the advancement of e-commerce as a buying and selling transaction that makes it easier for students to access pirated books online. This can be a threat to authors and publishers with the loss of royalties from copyright and intellectual property which results in economic losses and reduced reputation from selling pirated books. The research method used in this study is quantitative with cross-sectional techniques and multiple regression analysis using SPSS software version 16.0 with a sample of 60 students of the Economics Faculty of Nahdlatul Ulama University Sidoarjo. The results showed that Legal Awareness has a significant effect on purchase intention, while Perceived Price does not show a significant effect partially. The implication of this research is the need to increase legal awareness and copyright education among students to reduce piracy practices. Future research is recommended to expand the scope of the sample and take the following factors. Keywords—Perceived Price, Legal Awareness, Purchase Intention, Pirated Books
Pengaruh E-Service Quality dan Customer Satisfaction Terhadap Customer Loyality pada Tiktok Shop : Studi Kasus Mahasiswa Fakultas Ekonomi UNUSIDA Zainiyah, Alfidhotul; Irsyadia, Latifah; Kiromi, Mukhammad Nuzulul; Kamila, Edita Rachma
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.10529

Abstract

This study aims to analyze the effect of E-Service Quality and Customer Satisfaction on Customer Loyalty on the TikTok Shop platform. With a quantitative approach, data was collected through a survey of 100 respondents who were students of the Faculty of Economics, Nahdlatul Ulama University, Sidoarjo. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results showed that E-Service Quality and Customer Satisfaction have a positive and significant influence on Customer Loyalty. Partially, Customer Satisfaction has a greater influence than E-Service Quality. Simultaneously, both variables contribute significantly to increasing customer loyalty, with the dominant role of Customer Satisfaction. This research underscores the importance of TikTok Shop to improve efficient and secure e-service quality, and focus on customer satisfaction through an optimal shopping experience. The findings provide strategic insights for e-commerce businesses in increasing customer loyalty.
PURCHASE DECISION PADA CANVA PRO: PERAN PERCEIVED VALUE DAN CUSTOMER EXPERIENCE MELALUI CUSTOMER SATISFACTION PADA KALANGAN GEN Z DI SIDOARJO Zainiyah, Alfidhotul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6759

Abstract

Purpose: This study aims to analyze the effect of Perceived Value and Customer Experience on Purchase Decision through Customer Satisfaction as a mediating variable among Gen Z users of Canva Pro in Sidoarjo. Methods: A quantitative approach was employed using a survey method, with data collected from 170 respondents selected through purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Analysis Data: The research utilized outer model analysis to test validity and reliability, followed by inner model analysis to examine the direct and indirect effects among variables. Results Discussion: The findings reveal that Perceived Value and Customer Experience significantly influence Purchase Decision, both directly and indirectly through Customer Satisfaction. The most dominant indicators are Service Quality for Perceived Value and Outcomes Focus for Customer Experience. Conclusion: This study confirms the role of Customer Satisfaction as a partial mediator between Perceived Value, Customer Experience, and Purchase Decision. Practically, Canva should enhance service quality and customer experience to increase user satisfaction and encourage subscription conversions.
Pengembangan Skill Enterpreneur Santri melalui Pelatihan Business Plan Studi Kasus Ponpes An-Nahdloh Malaysia Zainiyah, Alfidhotul; Sholikhah, Afifatus; Novie, Muhafidhah; Violita, Cynthia Eka; Azzahra, Tutie; Zunita, Yolanda Irma
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/zmv45c24

Abstract

Pengangguran usia muda menjadi tantangan utama di Asia Tenggara, termasuk bagi santri Pondok Pesantren An-Nahdloh Malaysia yang menghadapi keterbatasan akses pendidikan dan ekonomi. Universitas Nahdlatul Ulama Sidoarjo menyelenggarakan pelatihan penyusunan business plan untuk membekali santri dengan keterampilan kewirausahaan yang aplikatif. Melalui pendekatan partisipatif yang mencakup teori, praktik kelompok, presentasi, dan evaluasi, program ini berhasil meningkatkan pemahaman santri tentang kewirausahaan dan kepercayaan diri mereka dalam merancang rencana bisnis. Meskipun menghadapi tantangan berupa keterbatasan waktu dan variasi tingkat pemahaman, kegiatan ini memberikan dampak positif dan potensi pengembangan lebih lanjut melalui peningkatan durasi pelatihan serta fasilitas pendukung. Youth unemployment poses a significant challenge in Southeast Asia, including for students of Pondok Pesantren An-Nahdloh Malaysia, who face limited access to education and economic resources. Universitas Nahdlatul Ulama Sidoarjo conducted a business plan training program to equip students with practical entrepreneurial skills. Using a participatory approach involving theory, group practice, presentations, and evaluations, this program successfully improved students' understanding of entrepreneurship and boosted their confidence in designing business plans. Despite challenges such as limited time and varying levels of understanding, the program yielded positive outcomes and offers potential for further development through extended training durations and enhanced facilities.
Co-Authors Agustianingsih, Dina Ariyanti, Sindy Rosita Alvi Azzahra, Tutie Cynthia Eka Violita Irsyadia, Latifah Islamuddin, Wahyu Ivanka, Siska Kamila, Edita Rachma Kiromi, Mukhammad Nuzulul Laily Muzdalifah Muhafidhah Novie Restiani, Veina Ayu Sholikhah, Afifatus Zunita, Yolanda Irma