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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Publikasi Riset Mahasiswa Manajemen Nusantara Community Empowerment Review
Irsyadia, Latifah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh E-Service Quality dan Customer Satisfaction Terhadap Customer Loyality pada Tiktok Shop : Studi Kasus Mahasiswa Fakultas Ekonomi UNUSIDA Zainiyah, Alfidhotul; Irsyadia, Latifah; Kiromi, Mukhammad Nuzulul; Kamila, Edita Rachma
Publikasi Riset Mahasiswa Manajemen Vol 6 No 2 (2025): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i2.10529

Abstract

This study aims to analyze the effect of E-Service Quality and Customer Satisfaction on Customer Loyalty on the TikTok Shop platform. With a quantitative approach, data was collected through a survey of 100 respondents who were students of the Faculty of Economics, Nahdlatul Ulama University, Sidoarjo. The analysis was carried out using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results showed that E-Service Quality and Customer Satisfaction have a positive and significant influence on Customer Loyalty. Partially, Customer Satisfaction has a greater influence than E-Service Quality. Simultaneously, both variables contribute significantly to increasing customer loyalty, with the dominant role of Customer Satisfaction. This research underscores the importance of TikTok Shop to improve efficient and secure e-service quality, and focus on customer satisfaction through an optimal shopping experience. The findings provide strategic insights for e-commerce businesses in increasing customer loyalty.
PENGARUH ENTREPRENEURIAL ORIENTATION DAN INTERACTIVITY TERHADAP BUSINESS PERFORMANCE MELALUI INNOVATION CAPABILITY PADA UMKM WOMENPRENEURS DI SIDOARJO Irsyadia, Latifah; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6752

Abstract

This study aims to analyze the effect of Entrepreneurial Orientation (EO) and Interactivity (IN) on Business Performance (BP) with Innovation Capability (IC) as a mediator in MSME womenpreneurs in Sidoarjo. The research method uses a quantitative approach with data obtained through a questionnaire from 209 respondents, then analyzed using SmartPLS. The results showed that Interactivity has a significant positive effect on Business Performance both directly and through Innovation Capability, while Entrepreneurial Orientation did not show a significant effect through the mediation of Innovation Capability. These findings indicate the importance of Interactivity in driving innovation that improves business performance. However, Entrepreneurial Orientation needs to be optimized to support innovation in womenpreneurs. This research recommends innovation training programs and strengthening access to technology to help womenpreneurs overcome innovation obstacles, so as to increase the competitiveness and contribution of MSMEs to the local economy.
Membangun Citra Positif Entrepreneur Muda Malaysia melalui Content Writing: Studi Kasus Santri Ponpes An- Nahdloh Malaysia Irsyadia, Latifah; Zaki, Achmad; Qurratu’aini, Nafia Ilhama; Putrihadiningrum, Devika Cherly; Andini, Anala Ilfi Xena
Nusantara Community Empowerment Review Vol. 3 No. 2 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/c28ygs12

Abstract

Pengabdian ini bertujuan memberdayakan santri Pondok Pesantren An-Nahdloh, Malaysia, sebagai entrepreneur muda melalui content writing. Melalui pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara, observasi, dan analisis dokumentasi. Hasilnya, content writing berfungsi sebagai alat promosi sekaligus penyampai nilai etika dan agama dalam kewirausahaan. Santri berhasil memanfaatkan media sosial untuk mengenalkan usaha, meningkatkan visibilitas, dan membangun kepercayaan audiens, meski keterbatasan keterampilan teknis dan pemasaran digital menjadi tantangan. Pelatihan lanjutan diperlukan untuk mengoptimalkan kemampuan mereka, memberikan dampak signifikan pada potensi kewirausahaan berbasis nilai agama, dan menginspirasi generasi muda. This service aims to empower students of Pondok Pesantren An-Nahdloh, Malaysia, as young entrepreneurs through content writing. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation analysis. As a result, content writing serves as a promotional tool while conveying ethical and religious values in entrepreneurship. Santri successfully utilizes social media to introduce their business, increase visibility, and build audience trust, although limited technical and digital marketing skills are a challenge. Further training is needed to optimize their capabilities, make a significant impact on the potential of religious value-based entrepreneurship, and inspire the younger generation.
Co-Authors Achmad Zaki Andini, Anala Ilfi Xena Devika Cherly Putrihadiningrum Kamila, Edita Rachma Kiromi, Mukhammad Nuzulul Laily Muzdalifah Muhafidhah Novie Qurratu’aini, Nafia Ilhama Zainiyah, Alfidhotul