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All Journal Madani: Multidisciplinary Scientific Journal
Lubis, Syavina Nadhira
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Strategi Pemasaran Digital Dalam Meningkatkan Revenue E-Bisnis Live Streaming di Shopee Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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This research aims to analyze whether the marketing strategy with the live streaming feature is effective for revenue at Shopee. This research uses descriptive qualitative research methods, which focus on collecting and analyzing data in words to understand the phenomenon being studied. Based on the results of research using the literature review method that has been carried out, it can be concluded that Shopee's digital marketing strategy, using the live streaming feature (Shopee Live), has a positive effect on increasing e-business revenue. With changes in consumer behavior shifting from traditional to online shopping, Shopee utilizes the Shopee Live feature to create direct interactions between sellers and buyers. This interaction introduces products in real-time and provides a more engaging shopping experience. Utilizing digital marketing allows Shopee to understand consumer preferences and tailor marketing content effectively. The research results show that this effective and responsive marketing strategy has succeeded in increasing purchasing decisions for potential consumers which can increase e-business revenue.
Implementasi Kebijakan Manajemen Risiko Terhadap Stabilitas dan Kinerja Keuangan Suatu Perusahaan Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; A, Arsyadona
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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With the rapid development of the global economy in a company, of course, it will not avoid a risk. Risk is an adverse consequence caused by unforeseen circumstances, and is an uncertainty relating to prospective profits or losses. The purpose of this article is to gain an in-depth understanding of the effect of risk management policies on the stability and financial performance of the company. Which is where this research uses a literature study approach (library research) which focuses on theoretical analysis of various relevant literature sources. The results can be seen that the implementation of risk management policies in general makes a positive contribution to the stability and financial performance of the company. Despite the positive impact, there are challenges or obstacles in its implementation, including very complex costs, as well as regulations that are constantly changing. However, with the right strategies and steps the company can handle this and can minimize risk.  
Co-Authors A, Arsyadona Atika, Nanda Nurul N, Nurbaiti Pitaloka, Sekar Widyamada Zahara, Nabila